Computer Business

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

When turbulence is the new normal, an organization's survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

By utilising the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, Fully Connected will provide a blueprint for how to use social health to foster well-being and productivity. At every level, each person, department and organisation is struggling to find a way to navigate this challenging era; Fully Connected will be a blueprint for anyone looking to reclaim time, space and identity in our world.

While warnings of a robot world-takeover could seem dramatic, the truth is more mundane―robots have come to take our jobs. Winning in the Robotic Workplace: How to Prosper in the Automation Age will teach you the skills needed to reprogram the way you work in anticipation of this technological shift. Author John F. Wasik believes learning to thrive in the automation age can in fact humanize the workplace once again. You will learn to emphasize the conceptualization and pursuit of creative ideas, a practice that most robots are unequipped to perform in a meaningful way.

Thomas R. Köhler und Julia Finkeissen liefern in ihrem neuen Buch eine Bestandsaufnahme der aktuellen Technologien und trennen dabei schonungslos Hype von Wirklichkeit. Sie liefern das Rüstzeug für jede Führungskraft, um KI aktiv im Unternehmen sinnvoll einzusetzen. Business 5.0 zeigt in sieben Schritten, wo und wie KI-Projekte im Unternehmen etabliert werden können, und liefert konkrete Beispiele für unterschiedliche Branchen und Querschnittsfunktionen.

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Federal agencies with a lead role to assist and protect one or more of the nation’s 16 critical infrastructures are referred to as sector risk management agencies (SRMAs). The SRMAs for three of the 16 have determined the extent of their sector’s adoption of the National Institute of Standards and Technology’s (NIST) Framework for Improving Critical Infrastructure Cybersecurity (framework). In doing so, lead agencies took actions such as developing sector surveys and conducting technical assessments mapped to framework elements.

Libro 1: "Libertad Financiera con ChatGPT y Prompt Engineering" Aprende a dominar el mundo del dinero online con la última revolución en inteligencia artificial: ChatGPT. Descubre cómo puedes obtener ingresos pasivos, mejorar tus estrategias de marketing, y mucho más, todo en tu idioma. Este libro te guiará paso a paso en cómo utilizar prompts en español para maximizar tus ganancias sin esfuerzo.

In Digital Marketing Demystified: Your Guide to Online Success, this comprehensive guide takes you on a journey through the dynamic world of digital marketing. Whether you're a business owner, marketer, or aspiring digital professional, this book equips you with the knowledge and strategies to navigate the ever-evolving digital landscape.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.

Cohen shows how smart guys like Jeff Bezos, Peter Thiel, and Mark Zuckerberg fell in love with a radically individualistic ideal and then mainstreamed it. With these very rich men leading the way, unions, libraries, public schools, common courtesy, and even government itself have been pushed aside to make way for supposedly efficient market-based encounters via the Internet. Donald Trump's election victory was an inadvertent triumph of the "disruption" that Silicon Valley has been pushing. A society that belittles civility, empathy, and collaboration can easily be led astray.

In this latest audiobook in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best-selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

Are you struggling to keep your insurance business relevant in the digital age? Do you want to discover the benefits of leveraging digital tools and strategies to help your organization flourish? Insurance business coach, and bestselling author Kevin Spann will show you how to capitalize on the digital revolution sweeping the small business industry. In this practical guide, Kevin shares proven strategies that helped him double the size of his seven-figure insurance agency to an eight-figure powerhouse in just two years.

How To: GPT-4 for Financial Freedom is tailored specifically for aspiring entrepreneurs and side hustlers eager to carve out their own path to success in the digital world. This comprehensive guide dives deep into the potential of GPT-4 and its game-changing plugins, unlocking the secrets to easily building a thriving online venture. In this book, you'll learn how GPT-4 and its plugins can revolutionize how you approach online businesses, dramatically reducing the effort needed to succeed.

Unlock the potential of ChatGPT and create a sustainable passive income stream online with this comprehensive guide. Learn how to leverage ChatGPT, an advanced AI language model, to generate income while you sleep. Explore the fundamentals of ChatGPT, discover various passive income streams, and implement practical strategies to optimize your usage.

Este innovador libro profundiza en el mundo de las herramientas impulsadas por IA y se centra en ChatGPT, un modelo de lenguaje revolucionario que ha transformado la forma en que las empresas se comunican e interactúan con sus audiencias. Repleto de consejos prácticos e instrucciones paso a paso, Máquina de Dinero ChatGPT le enseñará cómo aprovechar ChatGPT y otras herramientas de inteligencia artificial para crear una presencia en línea exitosa y maximizar sus ganancias.