Computer Business

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

In today's fast-paced world, businesses that can harness the power of artificial intelligence (AI) are poised to dominate their industries. AI Business Strategies: Leveraging Artificial Intelligence as a Competitive Advantage is the ultimate guide to unlocking the full potential of AI in your business. From cutting-edge applications in healthcare and finance to game-changing strategies in retail and beyond, this book offers a comprehensive overview of how AI is transforming the business landscape.

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

AI Revolution 2023: Harnessing Artificial Intelligence for Profitable Startups and Business Success is a thorough exploration of the profound impact artificial intelligence (AI) is making in the business world.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

With Expand: Stretching the Future By Design, authors Jens Martin Skibsted, a multiple-award-winning designer, entrepreneur, and design philosopher, and Christian Bason, political scientist and CEO of the Danish Design Centre, take listeners beyond "design thinking" to challenge current habits and carve out new space for more sustainable innovation. From transforming the ways we do business and reimagining health care, to creating planet-restoring housing and humanizing our digital lives in an age of AI, Expand explores how expansive thinking across six key areas.

With artificial intelligence on the rise, the way we run our organisations will change - and drastically. But what exactly will that future look like? And who will take the leading role: Machines or people? In this compelling new audiobook, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. The author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.

This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

What really distinguishes the people who literally change the world - those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people - Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs - to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again.

Are you frustrated or disenchanted by the results of your Agile approach? Does Agile sound like a good idea, but you're not sure how to explain it beyond roles, practices, and meetings? Is your team going through the motions, but it's still business as usual? The missing piece is the Agile mindset - the thinking that makes Agile processes work.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.