Computer Business
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Attention!
- The Power of Simple Decisions in a Distracted World
- Auteur(s): Rob Hatch
- Narrateur(s): Rob Hatch
- Durée: 5 h et 38 min
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In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action.
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Attention!
- The Power of Simple Decisions in a Distracted World
- Narrateur(s): Rob Hatch
- Durée: 5 h et 38 min
- Date de publication: 2021-02-18
- Langue: Anglais
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In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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Personalized
- Customer Strategy in the Age of AI
- Auteur(s): Mark Abraham, David C. Edelman
- Narrateur(s): Christopher Douyard
- Durée: 8 h et 12 min
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrateur(s): Christopher Douyard
- Durée: 8 h et 12 min
- Date de publication: 2024-11-05
- Langue: Anglais
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Security Culture Playbook
- An Executive Guide to Reducing Risk and Developing Your Human Defense Layer
- Auteur(s): Perry Carpenter, Kai Roer
- Narrateur(s): Perry Carpenter
- Durée: 6 h et 55 min
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The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven, actionable insights into how to transform your organization's security culture and reduce human risk at every level. This book exposes the gaps in how organizations have traditionally approached human risk, and it provides security and business executives with the necessary information and tools needed to understand, measure, and improve facets of security culture across the organization.
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Really good book, but lots of diagrams
- Écrit par Vince le 2022-12-16
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The Security Culture Playbook
- An Executive Guide to Reducing Risk and Developing Your Human Defense Layer
- Narrateur(s): Perry Carpenter
- Durée: 6 h et 55 min
- Date de publication: 2022-07-26
- Langue: Anglais
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The topic of security culture is mysterious and confusing to most leaders. But it doesn't have to be. In The Security Culture Playbook, Perry Carpenter and Kai Roer deliver experience-driven insights into how to transform your organization's security culture and reduce human risk....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Start-Up Secure
- Baking Cybersecurity into Your Company from Founding to Exit
- Auteur(s): Chris Castaldo
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
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Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.
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Start-Up Secure
- Baking Cybersecurity into Your Company from Founding to Exit
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- Auteur(s): Dion Hinchcliffe, Peter Kim
- Narrateur(s): Keith Silverstein
- Durée: 5 h et 45 min
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.
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Social Business by Design
- Transformative Social Media Strategies for the Connected Company
- Narrateur(s): Keith Silverstein
- Durée: 5 h et 45 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Ethical Machines
- Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI
- Auteur(s): Reid Blackman
- Narrateur(s): Stephen Bel Davies
- Durée: 5 h et 30 min
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The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.
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Ethical Machines
- Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI
- Narrateur(s): Stephen Bel Davies
- Durée: 5 h et 30 min
- Date de publication: 2022-09-20
- Langue: Anglais
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The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
- HBR's 10 Must Reads Series
- Auteur(s): Harvard Business Review, Michael E. Porter, Thomas H. Davenport, Autres
- Narrateur(s): Shawn Compton, Teri Schnaubelt
- Durée: 5 h et 25 min
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In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
- HBR's 10 Must Reads Series
- Narrateur(s): Shawn Compton, Teri Schnaubelt
- Série: HBR's 10 Must Reads series
- Durée: 5 h et 25 min
- Date de publication: 2019-11-26
- Langue: Anglais
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Auteur(s): Jeanne Hopkins, Jamie Turner
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Microsoft Excel: Advanced Microsoft Excel Data Analysis for Business
- Auteur(s): John Slavio
- Narrateur(s): Dave Wright
- Durée: 1 h et 25 min
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Do you know that there's a lot more to Excel, but have no idea what to learn? This audiobook could be the answer you're looking for. You'll learn: Introduction to Advanced Excel, Optimization using the Solver Function, Sensitivity Analysis, and much more.
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Microsoft Excel: Advanced Microsoft Excel Data Analysis for Business
- Narrateur(s): Dave Wright
- Durée: 1 h et 25 min
- Date de publication: 2019-05-08
- Langue: Anglais
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Do you know that there's a lot more to Excel, but have no idea what to learn? This audiobook could be the answer you're looking for....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Auteur(s): Robert Plank
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
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Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
- Date de publication: 2019-07-22
- Langue: Anglais
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WWHW is a book created specifically for people who are tired of waiting for motivation to strike, who realize that willpower is unreliable and simply want to take action and get results with their writing and speaking....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Auteur(s): Brian Solis, Ashton Kutcher - foreword
- Narrateur(s): Tom Zingarelli
- Durée: 12 h et 50 min
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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Narrateur(s): Tom Zingarelli
- Durée: 12 h et 50 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Auteur(s): Stephen D. Rappaport
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers....
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Prix courant: 28,74$ ou 1 crédit
Prix réduit: 28,74$ ou 1 crédit
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- Auteur(s): Dave Gowel
- Narrateur(s): Sean Pratt
- Durée: 5 h et 30 min
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LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- Narrateur(s): Sean Pratt
- Durée: 5 h et 30 min
- Date de publication: 2012-04-30
- Langue: Anglais
- Make your LinkedIn account work for you and your business....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Social Media 101
- Tactics and Tips to Develop Your Business Online
- Auteur(s): Chris Brogan
- Narrateur(s): Chris Brogan
- Durée: 6 h et 19 min
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With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.
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Social Media 101
- Tactics and Tips to Develop Your Business Online
- Narrateur(s): Chris Brogan
- Durée: 6 h et 19 min
- Date de publication: 2010-03-09
- Langue: Anglais
- From the best-selling author of Trust Agents, here are 100 ways to tap into social media for a more profitable business....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Auteur(s): Mark Fidelman
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Digital Handshake
- Seven Proven Strategies to Grow Your Business Using Social Media
- Auteur(s): Paul Chaney
- Narrateur(s): Scott Peterson
- Durée: 6 h et 34 min
- Version intégrale
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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.
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The Digital Handshake
- Seven Proven Strategies to Grow Your Business Using Social Media
- Narrateur(s): Scott Peterson
- Durée: 6 h et 34 min
- Date de publication: 2010-03-09
- Langue: Anglais
- The Digital Handshake reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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A Leader’s Guide to Cybersecurity
- Why Boards Need to Lead - and How to Do It
- Auteur(s): Thomas J. Parenty, Jack J. Domet
- Narrateur(s): Jonathan Todd Ross
- Durée: 5 h et 47 min
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In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.
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A Leader’s Guide to Cybersecurity
- Why Boards Need to Lead - and How to Do It
- Narrateur(s): Jonathan Todd Ross
- Durée: 5 h et 47 min
- Date de publication: 2019-12-03
- Langue: Anglais
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In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities....
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Prix courant: 22,26$ ou 1 crédit
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Fusion Strategy
- How Real-Time Data and AI Will Power the Industrial Future
- Auteur(s): Vijay Govindarajan, Venkat Venkatraman
- Narrateur(s): Tom Parks
- Durée: 6 h et 34 min
- Version intégrale
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Au global
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Performance
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Histoire
In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.
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Fusion Strategy
- How Real-Time Data and AI Will Power the Industrial Future
- Narrateur(s): Tom Parks
- Durée: 6 h et 34 min
- Date de publication: 2024-04-09
- Langue: Anglais
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In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best with what digitals do best.
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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