Computer Business

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

Who Wins in a Digital World? explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast. Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This audiobook shows that change can be stimulating, exhilarating, and something to be welcomed.

Fresh from her triumph at Lucent, Carly Fiorina took command of Hewlett-Packard in July 1999. Suddenly a woman was running one of the largest technology companies on earth, venturing farther than anyone else dared into traditional men's territory. Perfect Enough is the definitive account of her daredevil bid to remake HP with a record-shattering $20 billion acquisition of archrival Compaq Computer.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Wie ein Boom an Innovationen die größten Probleme der Menschheit lösen und unser Leben verändern wird. Autos, die kein Benzin mehr verbrennen, an keine Steckdose mehr müssen und allein über die Straßen steuern. Getreide, das mit wenigen Tropfen Wasser wächst und ganze Dörfer ernährt. Krankheiten, die von allein Alarm schlagen und sich selbst ausrotten - zu schön, um wahr zu sein? Im Gegenteil: Zum ersten Mal könnten diese Dinge Wirklichkeit werden. Christoph Keese hat mit deutschen Erfindern, Gründerinnen, Investoren und Innovatorinnen gesprochen, in ihre Werkstätten und Labors geschaut.

In this inspirational and informative book, Latham demonstrates how the power of sound entrepreneurial thinking can lead to positive results in the most daunting of circumstances. Latham’s company, Thermagon Inc., evolved as an offshoot of the explosive growth of silicon chips driving the computer industry and the information age. As a female, Latham defied all odds by successfully creating the products, the facilities, and the funding for a thriving and much sought-after company in a world of technology overwhelmingly dominated by men.

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

Demystifying IT has been hailed as the one book about information technology that leaders of midsized companies should listen to. Given the importance of IT in today’s world, it might also be the most timely and valuable business book of any kind to be published recently. The co-authors are masters of leveraging IT for creating sustainable competitive advantages for businesses. They’ve been at it for decades, solving problems that defied other experts, and leading digitization projects which have boosted client companies into new realms of growth and profit.

Being a student of Economics and Business, I always seek to refresh my knowledge of key common terms in these areas. Economics, Business and Politics overlap a great deal in both academic and real-world applications. Artificial Intelligence will hopefully add for the better, the fields of Business, Politics and Economics. AI has the potential to revolutionize the way business operates and contribute to global economic activity.

Outsmart the competition and turn effort into success with AI! Running a business today feels like a marathon, doesn't it? With fierce competition and high customer expectations, it seems like you're constantly being pulled in many directions. Cutting costs while boosting productivity isn't just a goal—it's your daily challenge. What if a tool could turn these challenges into growth opportunities? That tool is AI and ChatGPT. Businesses using AI have seen employee performance improve by 40% and customer complaints drop by the same margin.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the front line of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part-memoir, part-how-to-manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

If you need to learn how to use machine learning, big data, data science, and neural networks but you can’t (or there is no time to) study the complicated math and algorithms behind these technologies, then keep reading. All technologies related to artificial intelligence represent an incredible opportunity if you want to grow your business or if you are searching for a new job, but it’s not very easy to understand how they work.

LinkedIn is a beast of a platform for socializing and business, and there is so much to know about this wonderful platform. It can be overwhelming to know everything, between learning the basics, creating a professional profile, building new relationships, and selling services. With the information in this audiobook, it's going to help you get up to speed on how to learn all this information and apply the information, today.

The Audacity to Spy, written by an attorney with an interest in privacy laws and legislation and her grandmother who is an experienced Information Analyst, reveals the ways in which your identity and personal data have been stolen by various sources.

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.