Computer Business

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

In today’s rapidly evolving digital landscape, the emergence of generative artificial intelligence (AI) has marked a pivotal shift in how businesses operate, innovate, and compete. “The A-Z of Generative AI—A Guide to Leveraging AI for Business” is not a technical manual filled with jargon; instead, it’s a comprehensive guide designed specifically for non-technical audiences. It breaks down the complex world of Generative AI into understandable, bite-sized pieces, making it accessible to everyone, regardless of their technical background.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Breakthroughs such as personalized genomics, drones, self-driving vehicles, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, the same technologies raise the specter of a frightening future - eugenics, a jobless economy, a complete loss of privacy, and ever-worsening economic inequality. Wadhwa says that we need to ask three questions about every emerging technology: Does it have the potential to benefit everyone equally? What are the risks and the rewards? And does it promote autonomy or dependence?

Transform a task requiring 996 analysts into an automated system with 99.7% accuracy and 24-hour turnaround time instead of a week and saving $35M annually. This is exactly what author Reddy Mallidi achieved through strategic AI implementation. As artificial intelligence reshapes business, this comprehensive guide equips executives and leaders with proven strategies for enterprise AI adoption and business transformation.

In 2024 Artificial Intelligence is all the rage. Here are ten businesses that can be enhanced by using AI.

You don't have to be a mechanical genius to be an inventor. Anyone can invent - a parent wrestling with a baby sling...a coach frustrated with slick-soled running shoes...an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

In their groundbreaking book Human + Machine, Accenture technology leaders Paul Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their businesses and their bottom lines. Now those companies and other pioneers across industries are reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift - how artificial intelligence is becoming less artificial and more intelligent.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

You need to understand what’s come before so that you can guard against it happening to you… and you need to know exactly what to do to make sure your business is secure. You also need to understand exactly what your cybersecurity status is right now so you can pinpoint the holes that need patching… and the chances are, there’s more to patch up than you realize. Because here’s the kicker: Technology is vital to the success of your company – and that means you have to keep it safe.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

Cybersecurity expert Mark Sangster deftly weaves together real-life cases in a thrilling narrative that illustrates the human complexities behind the scenes that can lead to companies throwing their digital front doors open to criminals. Within a security context, deep social engineering is the newest and biggest means of breaching our systems. Sangster tells listeners that cybersecurity is not an IT problem to solve - it is a business risk to manage.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

In an era where technological innovation evolves at an exponential rate, Inside Cyber: How AI, 5G, IoT, and Quantum Computing Will Transform Privacy and Our Security emerges as a critical roadmap for understanding and leveraging the next wave of tech advancements. Chuck Brooks, a renowned executive and consultant, breaks down complex technological trends into digestible insights, offering a deep dive into how emerging technologies will shape the future of industry and society.

If you want to learn about the internet of things, then pay attention.... You were just woken up in the middle of the night by smart light bulbs in your house blasting at full power for no reason. Your bleary-eyed investigation shows they tried to download a firmware update and failed. At that moment, Alexa starts quietly whispering sweet nonsense to herself in the corner and Roomba starts slamming into the nearest wall. What do you do? Is your house haunted or have the machines finally started an uprising? Neither - it’s just another day in the IoT wonderland.