Computer Business

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the front line of the social media movement since Facebook's early days and her following six years as a marketing executive for the company. Her part-memoir, part-how-to-manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

#HACKED2 is the follow-up to an award-winning book #HACKED, that was written with industry leaders in cybersecurity. It offers practical advice about what you can do if your business or privacy has been threatened, but it also provides multiple viewpoints on how these issues are being addressed across various fields around the globe - making this resource essential for anyone who wants better awareness of global threats faced today!

In this day and age, if you have a business, chances are you also have an online presence. Traditional forms of marketing such as billboards and newspaper ads still exist, but they are rather insignificant compared to the reach of social media marketing. Almost every business, big and small, has a social media presence. Some companies rely entirely on their social media strategies to bring new customers and increase revenue!

In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action.

Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book is designed as an introduction to the world of digital and online advertising.

Consider anybody you know and record the substantial qualities that make that individual interesting to you and unmistakably separate to different individuals you know. Similarly, a brand, for example, Coke or Persil, may have a physical size, shading, and weight. In humans, too, there are noticeable qualities like attire, hair shading, stature, construct, and so on. Then, consider the components of the individual that are, maybe, not as easily obvious. This might be their attitude, character, understanding, and comical inclination - you get the idea.

How do you reply to your colleague’s weird email? What would Emily Post say about your Tinder profile? And just how do you know if you’re mansplaining? In this irreverent journey through the murky world of digital etiquette, Wired’s Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we love to hate.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.