Computer Career

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

By utilising the latest thinking in health and behavioural economics, social psychology, neuroscience, management and social network analysis, Fully Connected will provide a blueprint for how to use social health to foster well-being and productivity. At every level, each person, department and organisation is struggling to find a way to navigate this challenging era; Fully Connected will be a blueprint for anyone looking to reclaim time, space and identity in our world.

Access Granted: Tomorrow's Business Ethics is science fiction in its literal sense. The book analyzes actual and future technological developments to discuss how these will affect tomorrow's business reality and its impact on the human. It is clear that robotization and the implementation of artificial intelligence will change companies and societies. This does not mean automatically a shift for the better or worse, but life will be different, and it is in our hands to use technology for the better.

As entrepreneurs, we are always on the hunt for those hidden nuggets of wisdom, those secrets that can make all the difference. In this book, we expose the concealed capabilities of OpenAI's language model, ChatGPT, as a revolutionary tool packed with hidden insights for entrepreneurs.

Federal agencies with a lead role to assist and protect one or more of the nation’s 16 critical infrastructures are referred to as sector risk management agencies (SRMAs). The SRMAs for three of the 16 have determined the extent of their sector’s adoption of the National Institute of Standards and Technology’s (NIST) Framework for Improving Critical Infrastructure Cybersecurity (framework). In doing so, lead agencies took actions such as developing sector surveys and conducting technical assessments mapped to framework elements.

In Digital Marketing Demystified: Your Guide to Online Success, this comprehensive guide takes you on a journey through the dynamic world of digital marketing. Whether you're a business owner, marketer, or aspiring digital professional, this book equips you with the knowledge and strategies to navigate the ever-evolving digital landscape.

Seeking a better method for reaching the right audience? Discover the revolutionary new twist to keep your business popular and profitable. Struggling to see results from the social media grind? Feeling trapped behind pay-to-play walled gardens? Plagued by too many confusing approaches to online marketing? With decades of experience in digital entrepreneurship, author, podcaster, and PR expert Scott Winterroth has helped countless creators hit their stride and soar into success.

You can live the life you want anywhere in the world. You can be a digital homesteader. Thanks to digital technology such as social media, you can connect with the people who will help you, buy your products and services and provide inspiration as you pursue your frontier.

Heartificial Empathy, shortlisted for the Business Book Awards 2019, explores the power of empathy, one of the most untapped levers of productivity in business. In the new tech-infused era, where companies continue to scramble with digital transformation, trying to be more customercentric and spurring innovation and growth, empathy is a killer app. Yet, it can't be taught. Empathy can only be learned.

Are you interested in learning how social media could revolutionize your brand? Want to learn how you can master Facebook, Twitter, Instagram and more? Then this bundle is for you. Inside this incredible two-in-one book bundle, you’ll find highly effective strategies for 2020 social media marketing success. With up-to-date, relevant information, you’ll find out exactly how you can take advantage of social media to launch your business or brand to the next level.

In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, best-selling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. Will this be an age of prosperity or of calamity?

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.