Computer Career

Steven Johnson, an acknowledged best-selling leader on the subject of innovation, gathers essays, interviews, and cutting-edge insights from exciting field leaders. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former chief software architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders - often including a square jaw, a deep voice, and extroversion - are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

Becoming a digital business is not about having a great Web site, setting up separate e-businesses, having next-generation software, or wiring your workforce. It's about using digital technology to become unique...to create and capture profits in new ways. How Digital Is Your Business? can show you how.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

As a social media-savvy lawyer, professor, and marketing consultant, Ethan Wall knows how to turn social media into a powerful business development tool – all while staying compliant with ethics rules. Having taught thousands of lawyers and helped countless firms grow their client base, I've distilled my insider knowledge into this book.

YouTube for Beginners will help you to: Start a new YouTube channel and grow it fast, become a video influencer in 2020 and beyond, turn viewers into money, collaborate with brands to enjoy extra money and benefits, and build the lifestyle you truly desire.

If your podcast doesn’t have as many listeners as you want, you have an important decision to make. You can keep doing what you’re doing (and continue to be ignored). Or you can make a few, simple changes to your existing podcast and create episodes designed to grow your audience. This book guides you, step-by-step, through 101 different episode templates that are easy to follow and proven to attract listeners. It explains exactly why these episodes work to build and strengthen an audience and why they’ll work for you. If you want more podcast listeners, this book is for you.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

Authentic Inclusion™, an idea originated by Frances West, former IBM chief accessibility officer, is defined as the institutional insight that human diversity is at the core of disruptive innovation. It calls for holistic actions across an institution to respect an individual's ability to make a difference despite being different. Frances describes how her personal and professional journey led her to this thinking and work. The book addresses the diversity issues and proposes new ways that business leaders can think about inclusion as human first.

Internet y la tecnología digital han hecho posibles nuevas formas de trabajo y de interacción. El mundo laboral vive en permanente cambio gracias a ello y requiere que las organizaciones y las personas se adapten a dinámicas flexibles.

ブログを書いても書いても月1万稼ぐのがやっとだった僕が、月収100万円を突破した秘密。それはブログでマネタイズするのをやめ、集客媒体として利用するようになったことです。

Stiamo attraversando un periodo storico che è contraddistinto da una grande quantità di cambiamenti che avvengono in tempi molto brevi, due bambini su tre fra quelli che ora iniziano la scuola primaria, faranno in futuro un lavoro che oggi non esiste. La marcia dell’intelligenza artificiale sta avvenendo con un’accelerazione impetuosa. Che fine farà il lavoro degli esseri umani? Lasceremo tutto ai robot? Il processo tecnologico dà le vertigini, in un Pianeta sempre più sterile e sovrappopolato. INDUSTRY 4.0, la quarta rivoluzione industriale, il cambio dei paradigmi.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution.