Computer History

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.

Philosophe passionné par les grandes questions de notre temps, Luc Ferry décrypte les nouveaux enjeux de l’intelligence artificielle en convoquant les plus grands esprits, de Spinoza à Hegel en passant par Kant et Heidegger. Une révolution est en marche, et peu de gens s’en aperçoivent : l’IA est en train de profondément changer le monde. Avec clarté et profondeur, Luc Ferry explore les promesses et les limites de cette technologie fascinante, qui imite la pensée à la perfection.

Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman, and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, science writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow—and shows why, in reality, there is no good evidence that they will, or should, come to pass.

From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed—informing the songs we listen to, the friends with whom we stay in touch—as we’ve grown increasingly accustomed to our insipid new normal.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

In this profound and urgent new book, leading thinker on technology Kester Brewin shows how AI is both stunningly new and rooted in the most ancient human desires. Hailed by the UK government's own lead on AI as 'god-like', as we finally welcome this stunning technology amongst us—with Frankenstein and Faustus, from the ceiling of the Sistine Chapel to the underbelly of Silicon Valley—Brewin skillfully leads us through the myths, machines, and monsters that have influenced the development of our greatest and most longed-for invention, and how we can learn to live alongside it.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In 1714, England's Parliament offered a huge reward to anyone whose method of measuring longitude could be proven successful. The scientific establishment--from Galileo to Sir Isaac Newton--had mapped the heavens in its certainty of a celestial answer. In stark contrast, one man, John Harrison, dared to imagine a mechanical solution--a clock that would keep precise time at sea, something no clock had been able to do on land. And the race was on....

We live in complicated, dangerous times. They are also hyper-technical times. As citizens who will elect future presidents of the most powerful and influential world, we need to know - truly understand, not just rely on television's talking heads - if Iran's nascent nuclear capability is a genuine threat to the West, if biochemical weapons are likely to be developed by terrorists, if there are viable alternatives to fossil fuels that should be nurtured and supported by the government, if nuclear power should be encouraged, and if global warming is actually happening.

Today’s technology has overtaken religion as the chief influence on twenty-first century life and community. In Tech Agnostic, Harvard and MIT’s influential humanist chaplain Greg Epstein explores what it means to be a critical thinker with respect to this new faith. Encouraging listeners to reassert their common humanity beyond the seductive sheen of “tech,” this book argues for tech agnosticism—not worship—as a way of life.

The authors of the best-selling Bold and The Rise of Superman explore altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink's Drive and Charles Duhigg's Smarter Faster Better.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

Cult of the Dead Cow is the tale of the oldest, most respected, and most famous American hacking group of all time. Though until now it has remained mostly anonymous, its members invented the concept of hacktivism. Today, the group and its followers are battling electoral misinformation, making personal data safer, and battling to keep technology a force for good instead of for surveillance and oppression. Cult of the Dead Cow shows how governments, corporations, and criminals came to hold immense power over individuals and how we can fight back against them.

Business is on the cusp of an inevitable and profound transformation. The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on the blockchain. Those who embrace these technologies—and the manner in which people want to work—will unleash unprecedented levels of productivity and innovation. Conversely, those who remain tethered to outdated work patterns risk losing out on the best talent, and even becoming obsolete.

In Thunderstruck, Erik Larson tells the interwoven stories of two men: Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication. Their lives intersect during one of the greatest criminal chases of all time.

What would you do if a time machine hurled you thousands of years into the past...and then broke? How would you survive? With this book as your guide, you'll survive - and thrive - in any period in Earth's history. Best-selling author and time-travel enthusiast Ryan North tells you how to invent all the modern conveniences we take for granted - from first principles. This manual contains all the science, engineering, art, philosophy, facts, and figures required for even the most clueless time traveler to build a civilization from the ground up.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

Robots may one day rule the world, but what is a robot-ruled Earth like? Many think the first truly smart robots will be brain emulations, or ems. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human. Train an em to do some job and copy it a million times; an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, ems will displace humans in most jobs.