Computer History

You probably don't realize that your supermarket is filled with foods that have a military origin: canned goods, packaged deli meats, TV dinners, cling wrap, energy bars…the list is almost endless. In fact, there's a watered-down combat ration lurking in practically every bag, box, can, bottle, jar, and carton Americans buy. Anastacia Marx de Salcedo shows how the Department of Defense Combat Feeding Directorate plans, funds, and spreads the food science that enables it to produce cheap, imperishable rations.

半導体は石油を超える「戦略的資源」だった―― 気鋭の経済史家が鮮やかに解き明かす、いびつな業界構造と米中対立の新側面 半導体不足の主な原因は、半導体サプライ・チェーンの問題にあるわけではなかった。

En esta monumental historia, Vaclav Smil ofrece una impresionante panorámica de cómo la energía ha impulsado el progreso cultural y económico de las sociedades humanas durante los últimos diez mil años, desde los primeros grupos de cazadores-recolectores hasta la civilización fósil, pasando por las sociedades agrícolas tradicionales y la "gran transición" que lo cambió todo.

The Economic Singularity is the time when most people cannot find employment, because machines can do everything that humans can do for money cheaper, faster, and better than they can. Some people say this will never happen, but most AI professionals think it will, although they disagree about when.

In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Born in 1831, John W. Mackay was a penniless Irish immigrant who came of age in New York City, went to California during the Gold Rush, and mined without much luck for eight years. When he heard of riches found on the other side of the Sierra Nevada Mountains in 1859, Mackay abandoned his claim and walked a hundred miles to the Comstock Lode in Nevada. Over the course of the next dozen years, Mackay worked his way up from nothing, thwarting the pernicious “Bank Ring” monopoly to seize control of the most concentrated cache of precious metals ever found on earth, the legendary “Big Bonanza”.

A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these - the sippy cup, the cell phone, and an ingenious hospital bed - we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers.

If you want to learn about the internet of things, then pay attention.... You were just woken up in the middle of the night by smart light bulbs in your house blasting at full power for no reason. Your bleary-eyed investigation shows they tried to download a firmware update and failed. At that moment, Alexa starts quietly whispering sweet nonsense to herself in the corner and Roomba starts slamming into the nearest wall. What do you do? Is your house haunted or have the machines finally started an uprising? Neither - it’s just another day in the IoT wonderland.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

Designers & Dragons: The ‘00s is a comprehensive picture of the new resurgence of the RPG industry. This 2nd edition expands the original single book into a series of four–beginning with the ’70s and ending with the ’00s–and we’ve added over tens of thousands of new words to this final and most updated volume. Take an inside look at d20 companies, watch the growth of new titans like Paizo Publishing, and learn about the growth of indie presses like Evil Hat Productions. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

From acclaimed tech writer Clive Thompson comes a brilliant anthropological reckoning with the most powerful tribe in the world today, computer programmers, in a book that interrogates who they are, how they think, what qualifies as greatness in their world, and what should give us pause. They are the most quietly influential people on the planet, and Coders shines a light on their culture.

Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense of self - and how this might be augmented by machines, so that the entire universe will be within our reach.

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more.

AI is a present reality: we live at the threshold of an AI-dominated era. AI is more than a Technology wave. In the 21st century and beyond it is the very core source of power that fuels politics, business, and society: our minds, our work, and our homes. AI also rewrites the rules and forces us to lose no time in rethinking fundamental questions of our humanity. Our human brains will soon be required to adapt at hyper speed to a new paradigm of omnipresent machine intelligence. We all have to deal with both its opportunities and threats in a conscious manner.

Practical guide showing inventors how to develop, prototype, protect, and market their inventions. Bob is an engineer with over 25 years experience developing and marketing products. He used his corporate and entrepreneurial experience to develop this step-by-step guide to help fellow inventors develop their products using a "boot strapping" approach. This helps inventors to successfully develop and market their inventions without breaking the bank.

Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation - to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? Find out.