Computer History

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

In Places of the Heart, Colin Ellard explores how our homes, workplaces, cities, and nature - places we escape to and can’t escape from - have influenced us throughout history and how our brains and bodies respond to different types of real and virtual space. As he describes the insight he and other scientists have gained from new technologies, he assesses the influence these technologies will have on our evolving environment and asks what kind of world we are, and should be, creating.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.

David K. Stumpf demystifies the intercontinental ballistic missile program that was conceived at the end of the Eisenhower administration as a key component of the US nuclear strategy of massive retaliation. Although its nuclear warhead may have lacked power relative to that of the Titan II, the Minuteman more than made up for this in terms of numbers and readiness to launch - making it the ultimate ICBM.

There is a robotics revolution underway. A record 3.1 million robots are working in factories right now, doing everything from assembling computers to packing goods and monitoring air quality and performance. A far greater number of smart machines impact our lives in countless other ways—improving the precision of surgeons, cleaning our homes, extending our reach to distant worlds—and we’re on the cusp of even more exciting opportunities.

Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to supply and do so reliably. Today, some three billion people live in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the colossal gap between the electricity rich and the electricity poor will determine our success in addressing issues like women's rights, inequality, and climate change.

Born in 1831, John W. Mackay was a penniless Irish immigrant who came of age in New York City, went to California during the Gold Rush, and mined without much luck for eight years. When he heard of riches found on the other side of the Sierra Nevada Mountains in 1859, Mackay abandoned his claim and walked a hundred miles to the Comstock Lode in Nevada. Over the course of the next dozen years, Mackay worked his way up from nothing, thwarting the pernicious “Bank Ring” monopoly to seize control of the most concentrated cache of precious metals ever found on earth, the legendary “Big Bonanza”.

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

Block by Block offers an original perspective on thermodynamic science and history based on the three approaches of a practicing engineer, academician, and historian. The book synthesizes and gathers into one accessible volume a strategic range of foundational topics involving the atomic theory, energy, entropy, and the laws of thermodynamics.

Leading innovation expert Alec Ross explains what's next for the world, mapping out the advances and stumbling blocks that will emerge in the next 10 years - for businesses, governments, and the global community - and how we can navigate them.

This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people - specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism) - and invites listeners to "build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability".

Much has been written about the arrival of artificial intelligence, but according to political philosopher David Runciman, we've been living with AI for 300 years—because states and corporations are robots, too. In this mind-bending work, Runciman explains the modern world through the history of the "artificial agents" we created to rescue us from our all-too-human limitations. The Handover will forever change how we understand the history of the modern world as well as the immense challenges on the horizon.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy sources through time. In 2019, as we face down growing demand for and accumulating environmental impacts from energy, we are at a crossroads and the stakes are high. But history shows us that energy's great value is that it allows societies to reinvent themselves.

Google Archipelago: The Digital Gulag and the Simulation of Freedom explores the reach, penetration, power, and impact of Big Digital or the mega-information managers, social media platforms, Artificial Intelligence developers, providers of other web applications and functionalities, and the architects and proponents of the promised Internet of Things.

Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems.

In this fully revised and updated edition of his internationally best-selling book, pioneering theorist and entrepreneur Matthew Ball goes beyond the hype cycle to present a definitive account of the future of the internet. The Metaverse, according to Ball’s industry-shaping definition, is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences and underpin much of the physical world.

The inside story of how America's enemies launched a cyberwar against us - and how we've learned to fight back. In this dramatic audiobook, former assistant attorney general John P. Carlin takes listeners to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies.