Conservation Business

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

This is not your typical sustainability book. It doesn't waste time throwing the usual suspects under the bus, blaming them for all of our problems, and leaving you feeling angry. Instead, it directly asks you to accept that there will always be people to blame for why things aren't the way you wish...and helps you become a master at dealing with them anyway!

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Contrary to systems or cultures where everybody gets rewarded for simply participating and no matter their attempts, abilities, or even the score the sole position that in the end adds up in business and the one that brings in the highest rewards is, naturally.