Construction Marketing

Construction Genius logically breaks down complex concepts into small components so any construction leader understands how to be more effective. Construction Genius covers topics as broad as how to structure a meeting so you reach an agreement on how to solve problems every time, to how to have tough conversations without ruining relationships, to how to build better teams that deliver profitable projects . . . and the one question that will save you $1 million, guaranteed.

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

This audiobook will teach you how you can market your website in order to drive traffic and get your content spread to a wider network. You'll learn how to make use of popular social media sites such as Facebook, Twitter, Google+, and LinkedIn in promoting your content, as well as other sites such as Reddit and Digg.

In this audiobook, you'll learn the advantages of email marketing, the various types of email messages, the basics of copywriting, and how to build an email list. You'll gain an understanding of why email marketing is important in setting up a website, especially if it's for business purposes. You'll also learn to create different email marketing messages and try to come up with your own based on the given models.