Consulting Business Development

As speakers, we want to create the best speech that we can. In order to do this we can make use of a large number of tools that are available. However, we first have to know about the tools that we have access to and then we need to know how to go about using them. Each of these tasks can be learned.

Want to know how to market the impossible twice effectively? Stephen Covey (seven habits of highly effective people) communicates with a simple, but effective model to change how people operate. I have revealed this powerful secret of the process and where the model fits.

As individuals we have a tendency to shy away from getting involved in arguments. We view them as being confrontational and filled with emotions. However, when it comes to negotiating and when we have a different view of the world than the other side of the table, it turns out that a little bit of arguing might be just what the doctor ordered.

The Greek philosopher Heraclitus is the one who is credited with saying "The only thing that is constant is change." In the world of giving speeches this is especially true. One does not just suddenly become a great speaker. Rather, what happens is that we start to give speeches and gradually over time we get better at doing it. However, we'll never get any better at speaking in public if we don't know how to change.

Dr. Jim Anderson explores what public speakers have to do in order to deliver great speeches. Dr. Anderson uses real-world examples of what works and what doesn't work when it comes to capturing your audience's imagination. In order to create and deliver a great speech, you first need to start by planning how you are going to accomplish this. Planning includes identifying the purpose of your speech, understanding who your audience will be, and deciding what type of speech you are going to give.

So why do we give speeches? I mean, talk about an effort! When you agree to give a speech all of a sudden you realize that you've signed yourself up to pick what you want to talk about, do whatever research is required, actually write the speech, and then spend a great deal of time practicing how you are going to say it. What's the purpose of all of this?

When we sit down to negotiate, we are really entering into a very specialized conversation with the other side of the table. We have a set of goals and they have their own set of goals. The purpose of the negotiation conversation is to find out if there is a way that the needs of both sides of the table can be met.