Consumer Behavior

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.

A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of the Humane Society of the United States and New York Times best-selling author of The Bond.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.