Consumer Behavior
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Design for How People Think
- Using Brain Science to Build Better Products
- Auteur(s): John Whalen PhD
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
- Date de publication: 2021-05-18
- Langue: Anglais
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Auteur(s): Rob Walker
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
- Date de publication: 2008-05-19
- Langue: Anglais
- Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....
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Prix courant: 27,75$ ou 1 crédit
Prix réduit: 27,75$ ou 1 crédit
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Auteur(s): Jim Weber, Warren Buffett - foreword
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
- Date de publication: 2022-04-26
- Langue: Anglais
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for those who continually invest in themselves and put positive energy into the world....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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All We Want
- Building the Life We Cannot Buy
- Auteur(s): Michael Harris
- Narrateur(s): Vijay Mehta
- Durée: 4 h et 13 min
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In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.
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Disappointing
- Écrit par Ray le 2024-06-20
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All We Want
- Building the Life We Cannot Buy
- Narrateur(s): Vijay Mehta
- Durée: 4 h et 13 min
- Date de publication: 2021-12-28
- Langue: Anglais
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In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....
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Prix courant: 24,48$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- Auteur(s): Robert Moore
- Narrateur(s): Mike Eiman
- Durée: 1 h et 48 min
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Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- Narrateur(s): Mike Eiman
- Durée: 1 h et 48 min
- Date de publication: 2018-03-16
- Langue: Anglais
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Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market....
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Prix courant: 8,71$ ou 1 crédit
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Utilisateur anonyme le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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America's Romance with the English Garden
- Auteur(s): Thomas J. Mickey
- Narrateur(s): Mickey Gousset
- Durée: 7 h et 53 min
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrateur(s): Mickey Gousset
- Durée: 7 h et 53 min
- Date de publication: 2018-11-04
- Langue: Anglais
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America’s Romance with the English Garden is the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer....
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Prix courant: 25,00$ ou 1 crédit
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Auteur(s): R.J. Anderson
- Narrateur(s): Sam Slydell
- Durée: 1 h et 15 min
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Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Narrateur(s): Sam Slydell
- Durée: 1 h et 15 min
- Date de publication: 2018-04-10
- Langue: Anglais
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Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade....
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Prix courant: 8,71$ ou 1 crédit
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Anthro-Vision
- A New Way to See in Business and Life
- Auteur(s): Gillian Tett
- Narrateur(s): Imogen Church
- Durée: 10 h et 40 min
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.
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I wish I had my time back
- Écrit par Utilisateur anonyme le 2022-05-20
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Anthro-Vision
- A New Way to See in Business and Life
- Narrateur(s): Imogen Church
- Durée: 10 h et 40 min
- Date de publication: 2021-06-08
- Langue: Anglais
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior....
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Prix courant: 25,24$ ou 1 crédit
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Auteur(s): Nick Anderson
- Narrateur(s): Barry Dean Evans
- Durée: 1 h et 23 min
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Narrateur(s): Barry Dean Evans
- Durée: 1 h et 23 min
- Date de publication: 2020-01-28
- Langue: Anglais
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Auteur(s): Ben Kirby, Joel McHale - foreword
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
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Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?
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Fantastic from beginning to end.
- Écrit par Utilisateur anonyme le 2022-02-12
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
- Date de publication: 2021-04-27
- Langue: Anglais
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In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Stuffocation
- Living More with Less
- Auteur(s): James Wallman
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
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Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Good Read!
- Écrit par Utilisateur anonyme le 2018-09-19
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Stuffocation
- Living More with Less
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
- Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
- Date de publication: 2024-03-26
- Langue: Anglais
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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Prix courant: 21,79$ ou 1 crédit
Prix réduit: 21,79$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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What Retirees Want
- A Holistic View of Life's Third Age
- Auteur(s): Ken Dychtwald PhD, Robert Morison
- Narrateur(s): L.J. Ganser
- Durée: 9 h et 36 min
- Version intégrale
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Histoire
What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
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interesting future for getting older!
- Écrit par Mr, V le 2020-11-20
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What Retirees Want
- A Holistic View of Life's Third Age
- Narrateur(s): L.J. Ganser
- Durée: 9 h et 36 min
- Date de publication: 2020-09-08
- Langue: Anglais
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This thought-provoking book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come....
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Prix courant: 27,83$ ou 1 crédit
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Auteur(s): Dr. Frank I. Luntz
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Date de publication: 2009-09-15
- Langue: Anglais
- No one in America has done more observing of more people than Dr. Frank I. Luntz....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
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Prix courant: 32,31$ ou 1 crédit
Prix réduit: 32,31$ ou 1 crédit
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