Consumer Behavior

Liste de produits
    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • Auteur(s): James Surowiecki
    • Narrateur(s): Grover Gardner
    • Durée: 9 h et 29 min
    • Date de publication: 2004-05-19
    • Langue: Anglais
    • 4 out of 5 stars 14 évaluations
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Prix courant: 20,92$ ou 1 crédit

    Prix réduit: 20,92$ ou 1 crédit

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrateur(s): Sean Pratt
    • Durée: 8 h et 7 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • Auteur(s): Robert Cialdini, María Serrano Giménez - translator
    • Narrateur(s): José Manuel Vieira
    • Durée: 10 h
    • Date de publication: 2023-06-08
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Prix courant: 23,30$ ou 1 crédit

    Prix réduit: 23,30$ ou 1 crédit

    • How and Why We Shop and Buy
    • Auteur(s): Kit Yarrow
    • Narrateur(s): Ann Osmond
    • Durée: 6 h et 23 min
    • Date de publication: 2020-07-27
    • Langue: Anglais
    • Pas de évaluations
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • lições atemporais sobre fortuna, ganância e felicidade
    • Auteur(s): Morgan Housel
    • Narrateur(s): Léo Senna
    • Durée: 6 h et 59 min
    • Date de publication: 2023-09-28
    • Langue: Portugais
    • Pas de évaluations
    • O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....

    Prix courant: 20,77$ ou 1 crédit

    Prix réduit: 20,77$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The Unexpected Benefits of Defying Logic at Work and at Home
    • Auteur(s): Dan Ariely
    • Narrateur(s): Simon Jones
    • Durée: 8 h et 18 min
    • Date de publication: 2010-06-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How to Boost It and Use It in Business and Beyond
    • Auteur(s): Pauline Brown
    • Narrateur(s): Vivienne Leheny
    • Durée: 6 h et 57 min
    • Date de publication: 2019-11-26
    • Langue: Anglais
    • 3.5 out of 5 stars 7 évaluations
    • In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • How to Win and Keep Customers in the Age of Disruption
    • Auteur(s): Steve Dennis
    • Narrateur(s): Steve Dennis
    • Durée: 9 h et 16 min
    • Date de publication: 2021-04-28
    • Langue: Anglais
    • Pas de évaluations
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 40,70$ ou 1 crédit

    Prix réduit: 40,70$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • Auteur(s): Eric Siegel
    • Narrateur(s): Nicolas D. Frantela
    • Durée: 10 h et 7 min
    • Date de publication: 2015-12-30
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
    • Auteur(s): Henrik Rodgers
    • Narrateur(s): Ken Harrington
    • Durée: 1 h et 54 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • Pas de évaluations
    • If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....

    Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
    • Auteur(s): Alfred Mill
    • Narrateur(s): Gibson Frazier
    • Durée: 8 h et 59 min
    • Date de publication: 2023-05-23
    • Langue: Anglais
    • Pas de évaluations
    • So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....

    Prix courant: 24,27$ ou 1 crédit

    Prix réduit: 24,27$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

  • Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit