Consumer Behavior
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Auteur(s): Dr. John Ullmen, Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
- Date de publication: 2020-04-28
- Langue: Anglais
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People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....
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Prix courant: 25,63$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 6 h et 59 min
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.
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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 6 h et 59 min
- Date de publication: 2022-12-27
- Langue: Anglais
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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Auteur(s): John A. List
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
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“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
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typical academic
- Écrit par Utilisateur anonyme le 2022-12-14
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
- Date de publication: 2022-02-01
- Langue: Anglais
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A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Auteur(s): Jay Baer
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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pretty basic
- Écrit par Utilisateur anonyme le 2019-12-26
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Date de publication: 2016-03-01
- Langue: Anglais
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Auteur(s): Lawrence Ingrassia
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
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As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
- Date de publication: 2020-01-28
- Langue: Anglais
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A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Auteur(s): William Davies
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
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What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Date de publication: 2016-04-14
- Langue: Anglais
- What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....
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Prix courant: 20,49$ ou 1 crédit
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The Filter Bubble
- What the Internet Is Hiding from You
- Auteur(s): Eli Pariser
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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The Filter Bubble
- What the Internet Is Hiding from You
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
- Date de publication: 2011-05-12
- Langue: Anglais
- In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
- Date de publication: 2023-06-30
- Langue: Anglais
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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Prix courant: 25,00$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Auteur(s): Jay Baer, Daniel Lemin
- Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
- Durée: 5 h et 34 min
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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great real life stories and materials!
- Écrit par David Campbell le 2022-01-22
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
- Durée: 5 h et 34 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
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Design for How People Think
- Using Brain Science to Build Better Products
- Auteur(s): John Whalen PhD
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
- Date de publication: 2021-05-18
- Langue: Anglais
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Auteur(s): Steve Dennis
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
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Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrateur(s): Steve Dennis
- Durée: 9 h et 16 min
- Date de publication: 2021-04-28
- Langue: Anglais
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Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....
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Prix courant: 25,00$ ou 1 crédit
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Auteur(s): Susan Wilner Golden
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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More from Less
- How We Learned to Create More Without Using More
- Auteur(s): Andrew McAfee
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Version intégrale
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Histoire
A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.
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optimism and a different perspective
- Écrit par Utilisateur anonyme le 2022-04-11
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More from Less
- How We Learned to Create More Without Using More
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Date de publication: 2019-10-08
- Langue: Anglais
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The Confidence Map
- Charting a Path from Chaos to Clarity
- Auteur(s): Peter Atwater
- Narrateur(s): Peter Atwater
- Durée: 9 h et 26 min
- Version intégrale
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Au global
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Performance
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Histoire
What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for. Using compelling stories from the past and present, Atwater shows listeners how to apply the same tools he teaches to help them make sense of complex situations and optimize strategy.
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The Confidence Map
- Charting a Path from Chaos to Clarity
- Narrateur(s): Peter Atwater
- Durée: 9 h et 26 min
- Date de publication: 2023-07-25
- Langue: Anglais
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Behavioral economics pioneer Peter Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 23,99$ ou 1 crédit
Prix réduit: 23,99$ ou 1 crédit
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