Consumer Culture
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Version intégrale
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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