Consumer Economics
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Auteur(s): Kay-Yut Chen, Marina Krakovsky
- Narrateur(s): Don Hagen
- Durée: 9 h et 15 min
- Version intégrale
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Au global
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Histoire
Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrateur(s): Don Hagen
- Durée: 9 h et 15 min
- Date de publication: 2010-11-30
- Langue: Anglais
- Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Science Not Sorcery
- Behavioral Economics for Marketers
- Auteur(s): Rebecca L. Sullivan
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
- Date de publication: 2023-06-14
- Langue: Anglais
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Renaissance Society
- Auteur(s): Rolf Jensen, Mika Aaltonen
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
- Version intégrale
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Au global
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Performance
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Histoire
According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
- Date de publication: 2021-07-21
- Langue: Anglais
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Jensen and Aaltonen's razor-sharp predictions offer a much-needed heads up - and a major head-start - for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Who's Buying? Who's Selling?
- Understanding Consumers and Producers
- Auteur(s): Jennifer S. Larson
- Narrateur(s): Intuitive
- Durée: 5 min
- Version intégrale
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Au global
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Performance
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Histoire
Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Listen to this audiobook to find out.
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Who's Buying? Who's Selling?
- Understanding Consumers and Producers
- Narrateur(s): Intuitive
- Durée: 5 min
- Date de publication: 2017-05-23
- Langue: Anglais
- Consumers, producers, buyers, and sellers all provide things other people want and need....
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Prix courant: 7,06$ ou 1 crédit
Prix réduit: 7,06$ ou 1 crédit
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Auteur(s): Chris Bevolo
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
- Version intégrale
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Au global
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Performance
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Histoire
On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
- Date de publication: 2022-07-26
- Langue: Anglais
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The new Joe Public will spark conversation about how the future of health and healthcare in the U.S. might emerge, and how we might want to prepare for—or even change—that future....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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