Consumer Marketing

Liste de produits
    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • Auteur(s): Robert Cialdini, María Serrano Giménez - translator
    • Narrateur(s): José Manuel Vieira
    • Durée: 10 h
    • Date de publication: 2023-06-08
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Prix courant: 23,30$ ou 1 crédit

    Prix réduit: 23,30$ ou 1 crédit

    • How to Win and Keep Customers in the Age of Disruption
    • Auteur(s): Steve Dennis
    • Narrateur(s): Steve Dennis
    • Durée: 9 h et 16 min
    • Date de publication: 2021-04-28
    • Langue: Anglais
    • Pas de évaluations
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Customer CEO Business Fable About How to Profit from the Power of Your Customers
    • Auteur(s): Chuck Wall
    • Narrateur(s): Don Hagen
    • Durée: 1 h et 37 min
    • Date de publication: 2013-12-10
    • Langue: Anglais
    • Pas de évaluations
    • Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....

    Prix courant: 7,77$ ou 1 crédit

    Prix réduit: 7,77$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Dan Woren
    • Durée: 10 h et 40 min
    • Date de publication: 2011-09-20
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • Auteur(s): Christopher Mims
    • Narrateur(s): James Fouhey
    • Durée: 11 h et 23 min
    • Date de publication: 2021-09-14
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Prix courant: 31,46$ ou 1 crédit

    Prix réduit: 31,46$ ou 1 crédit

    • 3rd Edition
    • Auteur(s): Wolfgang Stroebe, Bob M. Fennis
    • Narrateur(s): Nigel Patterson
    • Durée: 19 h et 40 min
    • Date de publication: 2021-08-03
    • Langue: Anglais
    • Pas de évaluations
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Prix courant: 33,40$ ou 1 crédit

    Prix réduit: 33,40$ ou 1 crédit

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrateur(s): Sean Pratt
    • Durée: 8 h et 7 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How Decoupling Drives Consumer Disruption
    • Auteur(s): Thales S. Teixeira, Greg Piechota
    • Narrateur(s): Tom Weitzel
    • Durée: 11 h et 14 min
    • Date de publication: 2019-02-19
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 40,70$ ou 1 crédit

    Prix réduit: 40,70$ ou 1 crédit

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • Auteur(s): Tim Wu
    • Narrateur(s): Marc Cashman
    • Durée: 4 h et 12 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
    • Auteur(s): Marc Gobe
    • Narrateur(s): Ken Maxon
    • Durée: 10 h et 15 min
    • Date de publication: 2013-02-28
    • Langue: Anglais
    • Pas de évaluations
    • Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • A Proven Process for Selling Products and Services to Consumers in Their Home
    • Auteur(s): Kim Booker, Chip Doyle, David Mattson
    • Narrateur(s): Sean Pratt
    • Durée: 4 h et 31 min
    • Date de publication: 2018-05-01
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • O guia completo com estratégias de negócios e comunicações provadas para você aplicar
    • Auteur(s): Gustavo Ferreira
    • Narrateur(s): Audren de Azevedo
    • Durée: 3 h et 49 min
    • Date de publication: 2023-08-22
    • Langue: Portugais
    • Pas de évaluations
    • Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem...

    Prix courant: 9,45$ ou 1 crédit

    Prix réduit: 9,45$ ou 1 crédit

    • Applying Psychology and Behavioral Economics
    • Auteur(s): Stephen Wendel
    • Narrateur(s): Danny Hughes
    • Durée: 12 h et 46 min
    • Date de publication: 2023-07-25
    • Langue: Anglais
    • Pas de évaluations
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • Improving Decisions About Health, Wealth, and Happiness
    • Auteur(s): Richard H. Thaler, Cass R. Sunstein
    • Narrateur(s): Sean Pratt
    • Durée: 10 h et 35 min
    • Date de publication: 2008-07-02
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • Real Things and Why They Matter
    • Auteur(s): David Sax
    • Narrateur(s): David Sax
    • Durée: 9 h et 17 min
    • Date de publication: 2016-11-08
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....

    Prix courant: 28,27$ ou 1 crédit

    Prix réduit: 28,27$ ou 1 crédit