Consumer Marketing

「専門家の予測精度はチンパンジーのダーツ投げ並み」―ーこんな調査結果で注目を浴びた著者の研究チームが、大規模な予測力研究プロジェクトを実施した。

"The Mobile Marketing Playbook" is an accessible guide that is suitable for marketers at all levels of experience. It covers both the basics of mobile marketing as well as more advanced strategies for optimizing campaigns and achieving results. Whether you're just starting with mobile marketing or looking to take your campaigns to the next level, this audiobook is an essential resource for success.

This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Ready to invest big bucks to outrank your competition on a Google search? Before you spend a dime, make sure you listen to this in-depth guide. In it, I show you the tactics SEO companies use to earn your trust and how to properly vet them to make sure you’re getting real value.

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.

Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.

"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference.

Without a doubt, consumer behavior has changed over time. However, in today’s evolving market, every company still has a single desire at heart; to create sustainability. By joining an MLM, network marketing, or direct sales company, you can create long-term and sustainable income and have the freedom to decide when, how, and where to work. Your income becomes a reflection of your effort, discipline, and skill level. This book will help you understand how the shift in customer behavior is an advantage for any savvy marketer.

Offering consumer financing isn't just smart, it's essential for dramatic sales growth. Many companies have a lending program, but it is not used to drive sales volume or it is not maximized and used correctly.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.

Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.

Z世代を中心に、コスパならぬ「タイパ」(時間対効果)の追求が当たり前となった。

The most novel collection of unknown insights about Africa's consumer markets.

Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".