Consumer Marketing

Liste de produits
    • The Three Ingredients of Leading Brands
    • Auteur(s): Greg Creed, Ken Muench
    • Narrateur(s): Greg Creed, Ken Muench
    • Durée: 7 h et 30 min
    • Date de publication: 2021-06-08
    • Langue: Anglais
    • Pas de évaluations
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • Auteur(s): Robert Collier
    • Narrateur(s): John Edmondson
    • Durée: 12 h et 12 min
    • Date de publication: 2015-11-25
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • What the Internet Is Hiding from You
    • Auteur(s): Eli Pariser
    • Narrateur(s): Kirby Heyborne
    • Durée: 7 h et 32 min
    • Date de publication: 2011-05-12
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....

    Prix courant: 32,41$ ou 1 crédit

    Prix réduit: 32,41$ ou 1 crédit

    • O guia completo com estratégias de negócios e comunicações provadas para você aplicar
    • Auteur(s): Gustavo Ferreira
    • Narrateur(s): Audren de Azevedo
    • Durée: 3 h et 49 min
    • Date de publication: 2023-08-22
    • Langue: Portugais
    • Pas de évaluations
    • Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem...

    Prix courant: 9,45$ ou 1 crédit

    Prix réduit: 9,45$ ou 1 crédit

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • Auteur(s): Tim Wu
    • Narrateur(s): Marc Cashman
    • Durée: 4 h et 12 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • The Secret Dialogue Between What We Buy and Who We Are
    • Auteur(s): Rob Walker
    • Narrateur(s): Robert Fass
    • Durée: 9 h et 21 min
    • Date de publication: 2008-05-19
    • Langue: Anglais
    • Pas de évaluations
    • Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....

    Prix courant: 27,75$ ou 1 crédit

    Prix réduit: 27,75$ ou 1 crédit

    • Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
    • Auteur(s): Dade Hayes, Dawn Chmielewski
    • Narrateur(s): Will Damron
    • Durée: 12 h et 24 min
    • Date de publication: 2022-04-19
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game....

    Prix courant: 32,62$ ou 1 crédit

    Prix réduit: 32,62$ ou 1 crédit

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • Auteur(s): Daryl Weber
    • Narrateur(s): Jeff Cummings
    • Durée: 6 h et 38 min
    • Date de publication: 2015-12-27
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Economics of Manipulation and Deception
    • Auteur(s): George A. Akerlof, Robert J. Shiller
    • Narrateur(s): Bronson Pinchot
    • Durée: 7 h et 11 min
    • Date de publication: 2016-02-09
    • Langue: Anglais
    • 4 out of 5 stars 6 évaluations
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Succeed in the Digital Economy by Changing the Way Your Organization Thinks
    • Auteur(s): David H. DeWolf, Jessica S. Hall
    • Narrateur(s): David H. DeWolf, Jessica S. Hall
    • Durée: 3 h et 47 min
    • Date de publication: 2019-08-30
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • Auteur(s): Kevin Davis
    • Narrateur(s): Stephen Bowlby
    • Durée: 6 h et 27 min
    • Date de publication: 2020-10-02
    • Langue: Anglais
    • Pas de évaluations
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Prix courant: 21,48$ ou 1 crédit

    Prix réduit: 21,48$ ou 1 crédit

    • The Power of Influencers to Elevate Your Brand
    • Auteur(s): Neal Schaffer
    • Narrateur(s): Stu Gray
    • Durée: 6 h et 36 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • Pas de évaluations
    • If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • Auteur(s): Jon Picoult
    • Narrateur(s): Jon Picoult
    • Durée: 8 h et 58 min
    • Date de publication: 2022-01-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
    • Auteur(s): Daniel Covington
    • Narrateur(s): Martin James
    • Durée: 8 h et 58 min
    • Date de publication: 2020-12-17
    • Langue: Anglais
    • Pas de évaluations
    • Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Why the Future of Business Is Selling Less of More
    • Auteur(s): Chris Anderson
    • Narrateur(s): Christopher Nissley
    • Durée: 7 h et 56 min
    • Date de publication: 2006-07-11
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Auteur(s): Tom Niesen
    • Narrateur(s): William Sarris
    • Durée: 2 h et 50 min
    • Date de publication: 2020-08-04
    • Langue: Anglais
    • Pas de évaluations
    • In this audiobook, author Tom Niesen shows call center managers how to empower their teams to accomplish these critical business goals using the Sandler Selling System....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • Specific Words, Phrases & Techniques to Unlock People's Brains
    • Auteur(s): Robert Moore
    • Narrateur(s): Todd Eflin
    • Durée: 2 h et 13 min
    • Date de publication: 2018-02-21
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....

    Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • How to Sell to the World’s Largest Market
    • Auteur(s): Dawn Jones, Sherry Prindle - contributor
    • Narrateur(s): Dawn Jones
    • Durée: 3 h et 53 min
    • Date de publication: 2017-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....

    Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit