Consumer Marketing
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Prix courant: 32,42$ ou 1 crédit
Prix réduit: 32,42$ ou 1 crédit
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Auteur(s): Jay Baer
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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pretty basic
- Écrit par Utilisateur anonyme le 2019-12-26
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Date de publication: 2016-03-01
- Langue: Anglais
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Filter Bubble
- What the Internet Is Hiding from You
- Auteur(s): Eli Pariser
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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The Filter Bubble
- What the Internet Is Hiding from You
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
- Date de publication: 2011-05-12
- Langue: Anglais
- In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Auteur(s): Mark Van Rijmenam
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
- Date de publication: 2014-04-18
- Langue: Anglais
- Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Auteur(s): R.J. Anderson
- Narrateur(s): Sam Slydell
- Durée: 1 h et 15 min
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Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.
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Persuasion: Dark Psychology - Secret Techniques to Influence Anyone Using Mind Control, Manipulation and Deception
- Dark Psychology Series, Volume 1
- Narrateur(s): Sam Slydell
- Durée: 1 h et 15 min
- Date de publication: 2018-04-10
- Langue: Anglais
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Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Auteur(s): Chris Anderson
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
- Date de publication: 2006-07-11
- Langue: Anglais
- Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Version abrégée
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
Prix réduit: 15,09$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Revenge of Analog
- Real Things and Why They Matter
- Auteur(s): David Sax
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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yes i am painfully aware of the irony here
- Écrit par cody vaillant le 2018-09-20
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The Revenge of Analog
- Real Things and Why They Matter
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
- Date de publication: 2016-11-08
- Langue: Anglais
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
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Prix courant: 20,84$ ou 1 crédit
Prix réduit: 20,84$ ou 1 crédit
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In Search of Good Medicine
- Hospital Marketing Strategies to Engage Healthcare Consumers
- Auteur(s): Mark D. Shipley
- Narrateur(s): Yvonne Perry
- Durée: 2 h et 19 min
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As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.
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In Search of Good Medicine
- Hospital Marketing Strategies to Engage Healthcare Consumers
- Narrateur(s): Yvonne Perry
- Durée: 2 h et 19 min
- Date de publication: 2017-10-31
- Langue: Anglais
- As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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More from Less
- How We Learned to Create More Without Using More
- Auteur(s): Andrew McAfee
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.
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optimism and a different perspective
- Écrit par Utilisateur anonyme le 2022-04-11
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More from Less
- How We Learned to Create More Without Using More
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Date de publication: 2019-10-08
- Langue: Anglais
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2017-04-18
- Langue: Anglais
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Prix courant: 26,00$ ou 1 crédit
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Auteur(s): John Gerzema, Michael D'Antonio
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Version intégrale
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Au global
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Performance
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Histoire
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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