Consumer Marketing

Liste de produits
    • How Neuroscience Can Help Marketers Build Memorable Brands
    • Auteur(s): Daryl Weber
    • Narrateur(s): Jeff Cummings
    • Durée: 6 h et 38 min
    • Date de publication: 2015-12-27
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • Auteur(s): Eric Siegel
    • Narrateur(s): Nicolas D. Frantela
    • Durée: 10 h et 7 min
    • Date de publication: 2015-12-30
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • Persuade Without Pushing and Gain Without Giving In
    • Auteur(s): Dr. John Ullmen, Mark Goulston MD
    • Narrateur(s): Arthur Morey
    • Durée: 7 h et 28 min
    • Date de publication: 2020-04-28
    • Langue: Anglais
    • Pas de évaluations
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • How to Sell to the World’s Largest Market
    • Auteur(s): Dawn Jones, Sherry Prindle - contributor
    • Narrateur(s): Dawn Jones
    • Durée: 3 h et 53 min
    • Date de publication: 2017-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....

    Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 40,70$ ou 1 crédit

    Prix réduit: 40,70$ ou 1 crédit

    • Why the Key to Fixing Everything Is All of Us
    • Auteur(s): Jon Alexander
    • Narrateur(s): Jon Alexander, Brian Eno
    • Durée: 8 h et 52 min
    • Date de publication: 2022-11-14
    • Langue: Anglais
    • Pas de évaluations
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

    Prix courant: 38,69$ ou 1 crédit

    Prix réduit: 38,69$ ou 1 crédit

    • Profiting from the Profound Demographic Shifts Ahead
    • Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
    • Narrateur(s): Tom Parks
    • Durée: 7 h et 43 min
    • Date de publication: 2017-04-18
    • Langue: Anglais
    • 5 out of 5 stars 4 évaluations
    • Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Power of Influencers to Elevate Your Brand
    • Auteur(s): Neal Schaffer
    • Narrateur(s): Stu Gray
    • Durée: 6 h et 36 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • Pas de évaluations
    • If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • Specific Words, Phrases & Techniques to Unlock People's Brains
    • Auteur(s): Robert Moore
    • Narrateur(s): Todd Eflin
    • Durée: 2 h et 13 min
    • Date de publication: 2018-02-21
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....

    Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • Using Brain Science to Build Better Products
    • Auteur(s): John Whalen PhD
    • Narrateur(s): Mitchell Dorian
    • Durée: 4 h et 43 min
    • Date de publication: 2021-05-18
    • Langue: Anglais
    • Pas de évaluations
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Série: Hot Science Series
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Prix courant: 39,60$ ou 1 crédit

    Prix réduit: 39,60$ ou 1 crédit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • Auteur(s): Robbie Kellman Baxter
    • Narrateur(s): Caroline Miller
    • Durée: 6 h et 16 min
    • Date de publication: 2021-09-24
    • Langue: Anglais
    • 3.5 out of 5 stars 2 évaluations
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Prix courant: 23,76$ ou 1 crédit

    Prix réduit: 23,76$ ou 1 crédit

    • Native Ads, Content Marketing, and the Covert World of the Digital Sell
    • Auteur(s): Mara Einstein
    • Narrateur(s): Tamara Marston
    • Durée: 7 h et 49 min
    • Date de publication: 2016-09-13
    • Langue: Anglais
    • Pas de évaluations
    • From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....

    Prix courant: 26,40$ ou 1 crédit

    Prix réduit: 26,40$ ou 1 crédit

    • Why the Future of Business Is Selling Less of More
    • Auteur(s): Chris Anderson
    • Narrateur(s): Christopher Nissley
    • Durée: 7 h et 56 min
    • Date de publication: 2006-07-11
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • Work from Home Series, Book 11
    • Auteur(s): Sam Kerns
    • Narrateur(s): Anna Crowe
    • Durée: 3 h et 49 min
    • Date de publication: 2020-06-04
    • Langue: Anglais
    • Pas de évaluations
    • It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....

    Prix courant: 18,74$ ou 1 crédit

    Prix réduit: 18,74$ ou 1 crédit

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • Auteur(s): James Surowiecki
    • Narrateur(s): Grover Gardner
    • Durée: 9 h et 29 min
    • Date de publication: 2004-05-19
    • Langue: Anglais
    • 4 out of 5 stars 14 évaluations
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Prix courant: 20,92$ ou 1 crédit

    Prix réduit: 20,92$ ou 1 crédit

    • Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
    • Auteur(s): Ben Kirby, Joel McHale - foreword
    • Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
    • Durée: 4 h et 27 min
    • Date de publication: 2021-04-27
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions....

    Prix courant: 22,13$ ou 1 crédit

    Prix réduit: 22,13$ ou 1 crédit

    • How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
    • Auteur(s): Peter Kozodoy, Sharon Lechter - foreword
    • Narrateur(s): Peter Kozodoy, Coleen Marlo
    • Durée: 8 h et 58 min
    • Date de publication: 2020-12-29
    • Langue: Anglais
    • Pas de évaluations
    • In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Dan Woren
    • Durée: 10 h et 40 min
    • Date de publication: 2011-09-20
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit