Consumer Marketing
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Auteur(s): David Norton
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
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Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
- Date de publication: 2021-07-22
- Langue: Anglais
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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach....
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Prix courant: 18,38$ ou 1 crédit
Prix réduit: 18,38$ ou 1 crédit
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Auteur(s): Andy Nairn
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Date de publication: 2021-07-06
- Langue: Anglais
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Auteur(s): Carla Diana
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
- Date de publication: 2021-05-06
- Langue: Anglais
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Il Denaro - un Mito
- Auteur(s): Ben Sweetland
- Narrateur(s): Stefano Trillini
- Durée: 18 min
- Version intégrale
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Lo scopo di questo capitolo è quello di darti un vero concetto per quanto riguarda l'irrealtà del denaro. Uno lotta così duramente per i soldi, quando in realtà ciò che sta veramente cercando è il risultato, ciò che si ottiene con i soldi: sicurezza, cibo, riparo, vestiti, ecc. Guardiamo al denaro come qualcosa di reale. Prendiamo un dollaro e lo teniamo nelle nostre mani e sentiamo di avere qualcosa di sostanziale. In realtà, per quanto il suo valore stabile sia fonte di preoccupazione, una moneta è flessibile come un elastico.
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Il Denaro - un Mito
- Narrateur(s): Stefano Trillini
- Durée: 18 min
- Date de publication: 2021-03-09
- Langue: Italien
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Lo scopo di questo capitolo è quello di darti un vero concetto per quanto riguarda l'irrealtà del denaro. Uno lotta così duramente per i soldi, quando in realtà ciò che sta veramente cercando è il risultato, ciò che si ottiene con i soldi: sicurezza, cibo, riparo, vestiti, ecc...
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Prix courant: 7,01$ ou 1 crédit
Prix réduit: 7,01$ ou 1 crédit
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Auteur(s): Matt Britton
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Wallet Allocation Rule
- Winning the Battle for Share
- Auteur(s): Timothy Keiningham, Lerzan Aksoy, Luke Williams, Autres
- Narrateur(s): Christopher Kipiniak
- Durée: 5 h et 48 min
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrateur(s): Christopher Kipiniak
- Durée: 5 h et 48 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Renaissance Society
- Auteur(s): Rolf Jensen, Mika Aaltonen
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
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According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
- Date de publication: 2021-07-21
- Langue: Anglais
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Jensen and Aaltonen's razor-sharp predictions offer a much-needed heads up - and a major head-start - for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Auteur(s): Simon Mainwaring
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
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A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
- Date de publication: 2011-08-29
- Langue: Anglais
- Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit....
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Prix courant: 41,67$ ou 1 crédit
Prix réduit: 41,67$ ou 1 crédit
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Producing Fashion
- Commerce, Culture, and Consumers
- Auteur(s): Regina Lee Blaszczyk
- Narrateur(s): Beth Richmond
- Durée: 8 h et 50 min
- Version abrégée
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Histoire
Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.
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Producing Fashion
- Commerce, Culture, and Consumers
- Narrateur(s): Beth Richmond
- Durée: 8 h et 50 min
- Date de publication: 2010-10-13
- Langue: Anglais
- These essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially....
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Prix courant: 20,20$ ou 1 crédit
Prix réduit: 20,20$ ou 1 crédit
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The Ad War
- A Look into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers
- Auteur(s): Matt Hrushka
- Narrateur(s): Matt Hrushka
- Durée: 2 h et 5 min
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Written by award-winning technologist and entrepreneur Matt Hrushka The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
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The Ad War
- A Look into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers
- Narrateur(s): Matt Hrushka
- Durée: 2 h et 5 min
- Date de publication: 2015-02-23
- Langue: Anglais
- Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Auteur(s): Shane Atchison, Jason Burby
- Narrateur(s): Todd Belcher
- Durée: 8 h
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Narrateur(s): Todd Belcher
- Durée: 8 h
- Date de publication: 2021-07-30
- Langue: Anglais
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This revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Auteur(s): Marta L. Tellado
- Narrateur(s): Molly Parker Myers
- Durée: 9 h et 13 min
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrateur(s): Molly Parker Myers
- Durée: 9 h et 13 min
- Date de publication: 2022-09-20
- Langue: Anglais
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In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Auteur(s): Chris Bevolo
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
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On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrateur(s): Mike Stanley
- Durée: 9 h et 30 min
- Date de publication: 2022-07-26
- Langue: Anglais
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The new Joe Public will spark conversation about how the future of health and healthcare in the U.S. might emerge, and how we might want to prepare for—or even change—that future....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Auteur(s): Shabbir Hossain
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
- Date de publication: 2022-05-03
- Langue: Anglais
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Auteur(s): Mitche Graf
- Narrateur(s): Mitche Graf
- Durée: 2 h et 47 min
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrateur(s): Mitche Graf
- Durée: 2 h et 47 min
- Date de publication: 2022-06-16
- Langue: Anglais
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You will take a deep dive into what it really means to go above and beyond customer expectations and create fans for life. You will learn the concept of what it means deliver a "6-Star" experience every single time and how to make sure you are set up for business success....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Auteur(s): Lou Imbriano
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results....
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Prix courant: 22,97$ ou 1 crédit
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The Metail Economy
- 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
- Auteur(s): Joel Bines
- Narrateur(s): Zachary Johnson
- Durée: 5 h et 17 min
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From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.
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The Metail Economy
- 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
- Narrateur(s): Zachary Johnson
- Durée: 5 h et 17 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy....
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Prix courant: 22,21$ ou 1 crédit
Prix réduit: 22,21$ ou 1 crédit
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Likeable Business
- Why Today's Consumers Demand More and How Leaders Can Deliver
- Auteur(s): Dave Kerpen, Theresa Braun
- Narrateur(s): Christopher Prince
- Durée: 5 h et 40 min
- Version intégrale
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You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public.
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Likeable Business
- Why Today's Consumers Demand More and How Leaders Can Deliver
- Narrateur(s): Christopher Prince
- Durée: 5 h et 40 min
- Date de publication: 2021-08-05
- Langue: Anglais
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You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail....
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Prix courant: 18,38$ ou 1 crédit
Prix réduit: 18,38$ ou 1 crédit
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