Consumer Marketing
-
-
Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
-
Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
-
Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,48$ ou 1 crédit
Prix réduit: 21,48$ ou 1 crédit
-
-
-
Breakout Brands
- Auteur(s): Jared Schrieber
- Narrateur(s): Nathan Agin
- Durée: 8 h et 40 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
-
Breakout Brands
- Narrateur(s): Nathan Agin
- Durée: 8 h et 40 min
- Date de publication: 2023-05-04
- Langue: Anglais
-
Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
-
-
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
-
There IS A Print Version
- Écrit par Utilisateur anonyme le 2023-09-10
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
- Date de publication: 2016-04-19
- Langue: Anglais
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
-
-
-
Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Auteur(s): Daryl Weber
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
-
Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Date de publication: 2015-12-27
- Langue: Anglais
- For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
-
-
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrateur(s): Jason DeFillippo
- Durée: 5 h et 59 min
- Date de publication: 2023-06-30
- Langue: Anglais
-
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
-
-
-
The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Auteur(s): Sinan Aral
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.
-
The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
- Date de publication: 2020-09-15
- Langue: Anglais
-
Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
-
-
-
Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
-
-
Meh
- Écrit par Utilisateur anonyme le 2020-11-08
-
Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
-
-
-
Snoop
- What Your Stuff Says About You
- Auteur(s): Sam Gosling
- Narrateur(s): David Drummond
- Durée: 8 h et 1 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
-
-
Snoop
- Écrit par Alicia Roy le 2018-10-08
-
Snoop
- What Your Stuff Says About You
- Narrateur(s): David Drummond
- Durée: 8 h et 1 min
- Date de publication: 2008-06-26
- Langue: Anglais
- For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,17$ ou 1 crédit
Prix réduit: 22,17$ ou 1 crédit
-
-
-
Why Women Buy
- How to Sell to the World’s Largest Market
- Auteur(s): Dawn Jones, Sherry Prindle - contributor
- Narrateur(s): Dawn Jones
- Durée: 3 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
-
-
A little too simple
- Écrit par Utilisateur anonyme le 2023-01-18
-
Why Women Buy
- How to Sell to the World’s Largest Market
- Narrateur(s): Dawn Jones
- Durée: 3 h et 53 min
- Date de publication: 2017-04-01
- Langue: Anglais
- Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
-
-
-
Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Auteur(s): Tanja Hester
- Narrateur(s): Tanja Hester
- Durée: 9 h et 8 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
-
Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrateur(s): Tanja Hester
- Durée: 9 h et 8 min
- Date de publication: 2021-11-23
- Langue: Anglais
-
Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
-
-
-
Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
-
Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
- Date de publication: 2022-10-25
- Langue: Anglais
-
How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
-
-
-
Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Auteur(s): David Orrell
- Narrateur(s): Al Kessel
- Durée: 5 h et 45 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
-
-
Great content, poor narration
- Écrit par Kelly le 2022-09-04
-
Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrateur(s): Al Kessel
- Série: Hot Science Series
- Durée: 5 h et 45 min
- Date de publication: 2021-06-29
- Langue: Anglais
-
For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 39,18$ ou 1 crédit
Prix réduit: 39,18$ ou 1 crédit
-
-
-
Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Auteur(s): Eric Siegel
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
-
Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
- Date de publication: 2017-05-11
- Langue: Anglais
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
-
-
-
Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Auteur(s): David McWilliams
- Narrateur(s): David McWilliams
- Durée: 11 h et 22 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.
-
Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Narrateur(s): David McWilliams
- Durée: 11 h et 22 min
- Date de publication: 2019-11-21
- Langue: Anglais
-
In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
-
-
-
Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Auteur(s): Lawrence Ingrassia
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
-
Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrateur(s): Sean Patrick Hopkins
- Durée: 8 h et 34 min
- Date de publication: 2020-01-28
- Langue: Anglais
-
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
-
-
-
The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
-
The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
-
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
-
-
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
-
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 23,54$ ou 1 crédit
Prix réduit: 23,54$ ou 1 crédit
-
-
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Auteur(s): Roger Dooley
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
-
Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
- Date de publication: 2020-07-09
- Langue: Anglais
-
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
-
-
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Auteur(s): Clotaire Rapaille
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
-
-
Great concepts
- Écrit par Utilisateur anonyme le 2024-09-19
-
The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
- Date de publication: 2007-08-23
- Langue: Anglais
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
-
-
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
-
-
Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Utilisateur anonyme le 2020-06-14
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
-