Consumer Marketing
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Version intégrale
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Histoire
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
- Version intégrale
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
- Date de publication: 2014-03-14
- Langue: Anglais
- What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Version intégrale
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Au global
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Histoire
Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Version abrégée
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Au global
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Histoire
"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Version intégrale
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Au global
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Histoire
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Business Case for Love
- How Companies Get Bragged About Today
- Auteur(s): Marc Cox
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Version intégrale
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Histoire
Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Auteur(s): Paul Roehrig, Ben Pring, Malcom Frank
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
- Date de publication: 2020-07-29
- Langue: Anglais
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- Auteur(s): Rama Bijapurkar
- Narrateur(s): Rama Bijapurkar
- Durée: 8 h et 31 min
- Version intégrale
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Histoire
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
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Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- Narrateur(s): Rama Bijapurkar
- Durée: 8 h et 31 min
- Date de publication: 2024-05-31
- Langue: Anglais
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In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Version intégrale
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Au global
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Histoire
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
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Prix courant: 21,26$ ou 1 crédit
Prix réduit: 21,26$ ou 1 crédit
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Auteur(s): Jay Baer
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
- Version intégrale
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Histoire
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
- Date de publication: 2013-06-27
- Langue: Anglais
- Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Auteur(s): Andy Paul
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Version intégrale
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Au global
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Histoire
Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Date de publication: 2014-12-17
- Langue: Anglais
- Amp up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Velvet Rope Economy
- How Inequality Became Big Business
- Auteur(s): Nelson D. Schwartz
- Narrateur(s): Jason Culp
- Durée: 12 h et 33 min
- Version intégrale
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Histoire
From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.
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The Velvet Rope Economy
- How Inequality Became Big Business
- Narrateur(s): Jason Culp
- Durée: 12 h et 33 min
- Date de publication: 2020-03-03
- Langue: Anglais
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From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Auteur(s): William Davies
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Version intégrale
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Au global
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Histoire
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Date de publication: 2016-04-14
- Langue: Anglais
- What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....
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Prix courant: 20,49$ ou 1 crédit
Prix réduit: 20,49$ ou 1 crédit
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Auteur(s): Dakin Campbell
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
- Version intégrale
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Au global
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Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
- Date de publication: 2022-07-26
- Langue: Anglais
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Auteur(s): Jay Baer
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Version intégrale
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Au global
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Histoire
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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pretty basic
- Écrit par Utilisateur anonyme le 2019-12-26
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrateur(s): Jay Baer
- Durée: 5 h et 36 min
- Date de publication: 2016-03-01
- Langue: Anglais
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Version intégrale
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Au global
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Histoire
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Auteur(s): Dade Hayes, Dawn Chmielewski
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
- Version intégrale
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Au global
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Histoire
After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
- Date de publication: 2022-04-19
- Langue: Anglais
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Version intégrale
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Au global
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Histoire
Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Auteur(s): Richard Cordray, Elizabeth Warren - foreword
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
- Version intégrale
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Au global
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Performance
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Histoire
Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
- Date de publication: 2020-07-28
- Langue: Anglais
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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