Consumer Research
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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What Women Want
- The Global Marketplace Turns Female Friendly
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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Influencing the World
- Écrit par Amazon Customer le 2023-01-04
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Date de publication: 2011-04-27
- Langue: Anglais
- Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....
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Prix courant: 17,05$ ou 1 crédit
Prix réduit: 17,05$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Auteur(s): Richard Owen, Laura L. Brooks
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrateur(s): Melissa Edris
- Durée: 8 h et 57 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Answering the Ultimate Question builds on the link between Net Promoter Scores and business growth and profitability....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Business Case for Love
- How Companies Get Bragged About Today
- Auteur(s): Marc Cox
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people....
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Prix courant: 20,48$ ou 1 crédit
Prix réduit: 20,48$ ou 1 crédit
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Fixation
- How to Have Stuff Without Breaking the Planet
- Auteur(s): Sandra Goldmark
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Auteur(s): Russell Glass, Sean Callahan
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Version intégrale
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.
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The Big Data-Driven Business
- How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
- Narrateur(s): A.T. Chandler
- Durée: 6 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The Big Data-Driven Business makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Auteur(s): Paul Roehrig, Ben Pring, Malcom Frank
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Narrateur(s): Ben Pring
- Durée: 6 h et 56 min
- Date de publication: 2020-07-29
- Langue: Anglais
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Auteur(s): Lee Eisenberg
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
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Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
- Date de publication: 2009-12-29
- Langue: Anglais
- A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity....
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Prix courant: 38,85$ ou 1 crédit
Prix réduit: 38,85$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Laddering
- Unlocking the Potential of Consumer Behavior
- Auteur(s): Eric V. Holtzclaw
- Narrateur(s): Eric V. Holtzclaw
- Durée: 5 h et 29 min
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrateur(s): Eric V. Holtzclaw
- Durée: 5 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
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You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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KasiNomic Revolution
- The Rise of African Informal Economies
- Auteur(s): GG Alcock
- Narrateur(s): GG Alcock
- Durée: 7 h et 15 min
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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KasiNomic Revolution
- The Rise of African Informal Economies
- Narrateur(s): GG Alcock
- Durée: 7 h et 15 min
- Date de publication: 2020-06-17
- Langue: Anglais
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations....
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Prix courant: 13,13$ ou 1 crédit
Prix réduit: 13,13$ ou 1 crédit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Auteur(s): Aaron Rogan
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Version intégrale
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Date de publication: 2021-10-14
- Langue: Anglais
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens....
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Prix courant: 30,09$ ou 1 crédit
Prix réduit: 30,09$ ou 1 crédit
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Auteur(s): James Kwak, Simon Johnson
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
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Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
- Date de publication: 2012-04-03
- Langue: Anglais
- White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Auteur(s): David Orrell
- Narrateur(s): Al Kessel
- Durée: 5 h et 45 min
- Version intégrale
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Histoire
For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
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Great content, poor narration
- Écrit par Kelly le 2022-09-04
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrateur(s): Al Kessel
- Série: Hot Science Series
- Durée: 5 h et 45 min
- Date de publication: 2021-06-29
- Langue: Anglais
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Prix courant: 18,17$ ou 1 crédit
Prix réduit: 18,17$ ou 1 crédit
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Making Millions, Going Broke
- Auteur(s): Gary Arblaster
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Version intégrale
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Au global
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Performance
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Histoire
In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.
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Making Millions, Going Broke
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Date de publication: 2023-03-09
- Langue: Anglais
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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