Consumer Research
-
-
Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Auteur(s): Michael Solomon
- Narrateur(s): Alan Taylor
- Durée: 3 h et 41 min
- Version intégrale
-
Au global0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Histoire0 out of 5 stars 0
The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.
-
Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Narrateur(s): Alan Taylor
- Durée: 3 h et 41 min
- Date de publication: 2018-04-04
- Langue: Anglais
-
But now many of these walls are crumbling. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. In this audiobook, I describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I demolish them....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
-