Consumer Science

The intensification of marketing in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence.

Galein, the Terrible Man, fearing the darkness he sees in his own soul, has retreated into the monastery of Sheogarath, hoping to find solace and peace. But a new evil has come to the land of Uruad, a creature of such malevolent hatred that threatens to consume the Earth. It is a werewolf. Galein will have to confront more than the darkness he sees in himself, or watch the world die.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Today, chronic conditions are responsible for 90 percent of the country's health-care costs, but the 180 million Americans living with these conditions are overwhelmed by the confusion and complexity embedded throughout the system. In an era when we have been given a wide range of tools, apps, and services that make every aspect of our lives more convenient, consumers are anticipating a similar spirit of innovation to make their health care simpler, easier, and more affordable.

The Mythology of Narcissism - 2017 revised, updated, and reformatted edition - is a scholarly article both for neophytes and professionals on the subject of narcissism, a recognized psychiatric pathology or disorder that the author identifies, for various reasons, as typically related to our modern consumer culture.  

Most claims of Native American ancestry rest on the mother's ethnicity. This can be verified by a DNA test determining what type of mitochondrial DNA she passed to you. A hundred participants in DNA Consultants multi-phase Cherokee DNA Study did just that. What they had in common is they were previously rejected - by commercial firms, genealogy groups, government agencies and tribes. Their mitochondrial DNA was not classified as Native American. These are the "anomalous" Cherokee.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. 

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where 25 years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China.

In the United States alone, chronic conditions account for 70 percent of deaths and consume the majority of health-care spending. This trend will only accelerate not because the US health-care system is failing, but rather because it is designed to solve a different problem: to treat acute conditions, not prevent them. The health-care system of the future will need to focus on predicting health issues before they happen, prescribing the right solutions which may not call for health care as we know it today and preventing bad outcomes.

We are on the cusp of a healthcare revolution. From wearable sensors, to improved point-of-care diagnostics to artificial intelligence and robotics, there is a growing number of breakthroughs in biomedical technology which are set to fundamentally change the way patients interact with their healthcare providers.

The disinformation age is drowning us in a deluge of data, "facts" and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias, and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. Economist Peter Sainsbury unravels the truth about the power of media narratives, the breakdown in trust and why our attention has been diverted from what matters. 

How to Change a Law is a simple do-it-yourself manual for voters and policy advocates who want to take political action and change laws. Using the iLobby platform and our seven-step guide, you will learn how to craft your message, build a coalition, and move your issue forward. You will also learn to vote on issues, not just for candidates. Most of us confuse politics with policy. In this book, we're not talking about getting people elected to office.

Spending money is the last thing anyone wants to do right now. We are in the midst of a massive cultural shift away from consumerism and toward a vibrant and very active countermovement that has been thriving on the outskirts for quite some time - do-it-yourselfers who make frugal, homemade living hip are challenging the notion that true wealth has anything to do with money. In Making It, Coyne and Knutzen, who are at the forefront of this movement, provide listeners with all the tools they need for this radical shift in home economics.

The projects range from simple to...

A new generation of urban homesteaders are leading the way in environmental consciousness and sustainable living in a world of consumerism and imposing climate change. Learn the skills, habits, and choices that you can make to become more self-reliant in an urban setting and to reduce your mark on the world around you.

This 25th Anniversary edition completely updates the powerful insights and policy recommendations of Not What the Doctor Ordered, first published in 1993 by renowned healthcare futurist and medical economist the author. It presents specific solutions to serious problems of cost, quality, access, and outcomes by allowing all Americans to purchase services directly from caregivers who provide an expanding array of medical services at least as well as physicians—at lower cost.