Consumer Social

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

What is embryonic stem cell research? Why is it so controversial? What is its relationship to human cloning? Events are moving so fast and biotechnology seems so complicated that many of us don't have an informed opinion about issues that are remaking the human future before our very eyes.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

The disinformation age is drowning us in a deluge of data, "facts" and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias, and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. Economist Peter Sainsbury unravels the truth about the power of media narratives, the breakdown in trust and why our attention has been diverted from what matters.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

How to Change a Law is a simple do-it-yourself manual for voters and policy advocates who want to take political action and change laws. Using the iLobby platform and our seven-step guide, you will learn how to craft your message, build a coalition, and move your issue forward. You will also learn to vote on issues, not just for candidates. Most of us confuse politics with policy. In this book, we're not talking about getting people elected to office.

In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.

Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....

We are on the cusp of a healthcare revolution. From wearable sensors, to improved point-of-care diagnostics to artificial intelligence and robotics, there is a growing number of breakthroughs in biomedical technology which are set to fundamentally change the way patients interact with their healthcare providers.

If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons. Strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.

It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo.