Consumer Social
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Auteur(s): Clotaire Rapaille
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Great concepts
- Écrit par Robert Eberhard le 2024-09-19
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 29 min
- Date de publication: 2007-08-23
- Langue: Anglais
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
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Prix courant: 27,82$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 19,92$ ou 1 crédit
Prix réduit: 19,92$ ou 1 crédit
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The Filter Bubble
- What the Internet Is Hiding from You
- Auteur(s): Eli Pariser
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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The Filter Bubble
- What the Internet Is Hiding from You
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
- Date de publication: 2011-05-12
- Langue: Anglais
- In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
Prix réduit: 15,09$ ou 1 crédit
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The Revenge of Analog
- Real Things and Why They Matter
- Auteur(s): David Sax
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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yes i am painfully aware of the irony here
- Écrit par cody vaillant le 2018-09-20
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The Revenge of Analog
- Real Things and Why They Matter
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
- Date de publication: 2016-11-08
- Langue: Anglais
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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More from Less
- How We Learned to Create More Without Using More
- Auteur(s): Andrew McAfee
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.
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optimism and a different perspective
- Écrit par Utilisateur anonyme le 2022-04-11
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More from Less
- How We Learned to Create More Without Using More
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Date de publication: 2019-10-08
- Langue: Anglais
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Auteur(s): John de Graaf, David Wann, Thomas H. Naylor
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
- Version intégrale
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The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this audiobook can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Excellent!
- Écrit par Carmela le 2023-04-19
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Affluenza
- How Over-Consumption Is Killing Us - And How We Can Fight Back
- Narrateur(s): Joe Barrett
- Durée: 9 h et 5 min
- Date de publication: 2014-11-11
- Langue: Anglais
- The new edition traces the role overconsumption played in the Great Recession....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Auteur(s): Pepper Miller
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Narrateur(s): Allyson Johnson
- Durée: 6 h et 40 min
- Date de publication: 2018-12-18
- Langue: Anglais
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Auteur(s): Lee Eisenberg
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
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Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
- Date de publication: 2009-12-29
- Langue: Anglais
- A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity....
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Prix courant: 38,85$ ou 1 crédit
Prix réduit: 38,85$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Auteur(s): Richard Cordray, Elizabeth Warren - foreword
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
- Date de publication: 2020-07-28
- Langue: Anglais
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Auteur(s): Ian Ayres
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
- Date de publication: 2010-09-21
- Langue: Anglais
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Anthro-Vision
- A New Way to See in Business and Life
- Auteur(s): Gillian Tett
- Narrateur(s): Imogen Church
- Durée: 10 h et 40 min
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.
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I wish I had my time back
- Écrit par Lyle Rode le 2022-05-20
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Anthro-Vision
- A New Way to See in Business and Life
- Narrateur(s): Imogen Church
- Durée: 10 h et 40 min
- Date de publication: 2021-06-08
- Langue: Anglais
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Auteur(s): Dr. Frank I. Luntz
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Date de publication: 2009-09-15
- Langue: Anglais
- No one in America has done more observing of more people than Dr. Frank I. Luntz....
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Prix courant: 32,31$ ou 1 crédit
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The Power of Experiments
- Decision-Making in a Data Driven World
- Auteur(s): Michael Luca, Max H. Bazerman
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 32 min
- Date de publication: 2020-06-16
- Langue: Anglais
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How organizations - including Google, StubHub, Airbnb, and Facebook - learn from experiments in a data-driven world....
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Prix courant: 26,00$ ou 1 crédit
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Auteur(s): Bill Johnston
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
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In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
- Date de publication: 2024-08-19
- Langue: Anglais
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Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.
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Prix courant: 18,74$ ou 1 crédit
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Auteur(s): Douglas T. Kenrick, Vladas Griskevicius
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
- Date de publication: 2013-09-20
- Langue: Anglais
- When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests we are often irrational, biased, and occasionally even moronic....
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Prix courant: 38,96$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
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From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
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An Other Kingdom
- Departing the Consumer Culture
- Auteur(s): Peter Block, Walter Brueggemann, John McKnight
- Narrateur(s): Mirron Willis
- Durée: 3 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
An Other Kingdom takes us out of a culture of addictive consumption into a place where life is ours to create together. This way depends upon a neighborly covenant—an agreement that we together, will better raise our children, be healthy, be connected, be safe, and provide a livelihood. The authors invite you on a journey of departure from our consumer market culture. Discover an alternative set of beliefs that have the capacity to evoke a culture where poverty, violence, and shrinking well-being are not inevitable.
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An Other Kingdom
- Departing the Consumer Culture
- Narrateur(s): Mirron Willis
- Durée: 3 h et 45 min
- Date de publication: 2023-11-28
- Langue: Anglais
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The authors invite you on a journey of departure from our consumer market culture. Discover an alternative set of beliefs that have the capacity to evoke a culture where poverty, violence, and shrinking well-being are not inevitable....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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