Content Business

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your CSSYB or Six sigma yellow belt certification exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on your test. The material is accurate, up-to-date, and broken down into bite-sized chapters.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Graduate Management Admission Test or GMAT. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the GMAT. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

AudioLearn’s Medical School Crash Courses presents Oncology. Written by experienced professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you’re simply interested in the subject of oncology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school oncology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master oncology.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

AudioLearn Law School Course Outlines presents Evidence Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school evidence law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

One of the biggest questions among salespeople and business professionals is how do I get more clients? One of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant Ryan Serhant suggests that the secret to getting more clients is to make more friends. But how do you transform a stranger into a customer? Ryan Serhant teaches you how to master the art of the 60-second friend.

AudioLearn Law School Course Outlines presents Property Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school property law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject of gastroenterology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school gastroenterology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master gastroenterology.

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.

Written by experts and authorities in the field and professionally narrated for easy listening, this outline is a valuable tool both during your course and before exam time, or if you’re simply interested in the subject of civil litigation. Each outline is detailed and comprehensive, covering everything you might expect to learn in a typical law school course.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Project Management Professional Certification Exam or PMP. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the PMP. The material is accurate, up-to-date, and broken down in small units.