Content Business

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

By the time we become adults, most of us have joined the religion of suffering, which preaches that unless circumstances are controlled, life will be a mess. We compare ourselves to others and speculate about an impossible-to-know future, holding out hope for an improved life through getting ahead, fulfilling passion, or finding true love. But the idea that happiness comes from putting effort toward altering one’s circumstances is harmful and backward. What if we instead learned to understand that circumstances can rarely be controlled, and that life is, and always will be, messy?

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Graduate Management Admission Test or GMAT. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the GMAT. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your CSSYB or Six sigma yellow belt certification exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on your test. The material is accurate, up-to-date, and broken down into bite-sized chapters.

One of the biggest questions among salespeople and business professionals is how do I get more clients? One of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant Ryan Serhant suggests that the secret to getting more clients is to make more friends. But how do you transform a stranger into a customer? Ryan Serhant teaches you how to master the art of the 60-second friend.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

AudioLearn Law School Course Outlines presents Property Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school property law course. Included are detailed explanations of critical issues and topics you must know to master the course.

This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

AudioLearn Law School Course Outlines presents Evidence Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school evidence law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in the subject of gastroenterology. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school gastroenterology course. Included are both capsule and detailed explanations of critical issues and topics you must know to master gastroenterology.

AudioLearn’s Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing.

Written by experts and authorities in the field and professionally narrated for easy listening, this outline is a valuable tool both during your course and before exam time, or if you’re simply interested in the subject of civil litigation. Each outline is detailed and comprehensive, covering everything you might expect to learn in a typical law school course.