Content Marketing

O marketing de conteúdo está se tornando essencial em todas as empresas, e os profissionais que o dominam são cada vez mais valorizados no mercado. Escrito por Vitor Peçanha, referência brasileira no assunto, este audiolivro agrega os conhecimentos técnicos e práticos e revela todas as etapas para criar e executar uma estratégia de sucesso em marketing de conteúdo, além de explicar como usar da melhor maneira canais como blogs, redes sociais e e-mail, sempre focando, é claro, em resultados. Uma obra fundamental para o marketing dos novos tempos.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

How to Write Content is the guide you need! We will teach you how to write content in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful content writing.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

Any business needs a solid marketing plan in order to become a success. One of the ways to know that your marketing plan is effective is to make sure it is current or ahead of the curve. One of the most powerful things any business can add to their marketing strategy is content marketing. This audiobook will teach you how to come up with content that is designed to build an audience that will keep coming back for more.

In today's digital age, creating captivating and influential content is more important than ever. But how do you craft content that resonates with your target audience and drives real results? The answer lies in mastering the art of practical content strategy and marketing, and "Content Chemistry" is your ultimate guide.

Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".

Supercharge your business with Video Marketing, the ultimate guide for mastering video content in today’s digital world. Whether you're navigating YouTube advertising or exploring social media advertising, this book is packed with strategies that will make your brand stand out. From creating engaging videos to distributing them across platforms, you'll learn how to capture attention, drive engagement, and convert viewers into loyal customers.

The various internet marketing tools you can implement now to help you gain profits. Learn what social media marketing is and how it works to boost your business. If you’re looking to grow your business bigger and faster than you ever imagined, using a step-by-step guide on how to utilize internet and social media marketing. This book is for you! A well-executed internet marketing is a proven component of success in business, and Understand Internet and Social Marketing Aspects covers everything you need to build and implement a winning plan.

This audiobook will teach you effective ways and proven methods of generating traffic to your website. You will learn strategies on how you can build a loyal following of customers online that will always come back for more, and will discover different opportunities that can help drive traffic to your website.

Most "how-to" blog books will teach proper writing protocols for blogging, yet won't show you exactly how the experts make money from it. When I began blogging, I attempted these "writing" strategies and before long discovered I was only writing for myself, as my site had zero traffic! After that revelation, I was hungry to discover what really worked and paid a lot of money examining what made blogs profitable. Since then I have tried every known strategy and over time I began creating my own system for profitable blogging.

Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino "contenuti", e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale.

Kennst du die Wichtigkeit von Social Media und Online Marketing? Weißt du wie du von Social Media profitieren kannst? Wie man mit Social Media eine echte Marke aufbaut? In diesem Buch lernst du, wie du mit einer Social Media Marketing Strategie dein Business ans Fliegen bekommst. Du lernst im Detail, wie du Facebook, Instagram, LinkedIn, YouTube, sowie Influencer- und Content Marketing nutzt, um eine echte Marke mit treuen Fans aufzubauen, mehr Kunden zu erreichen und mehr Verkäufe zu erzielen.

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service.

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

You have multiple motives behind purchasing the book. You may have created your own blog, you may be a small business owner, or maybe starting a new digital-marketing agency to help businesses improve their search rankings. The motive can be any, but you would agree that learning SEO basics forms the basis for any digital-marketing strategy.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.