Corporate Business

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Learn the 25 keys to the role of the Board of Directors and the important points in helping to guide the Board's policy and strategy. The Board of Directors is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons.

When a band of backwoods hunters crash a corporate retreat in the wilderness, executives find themselves held hostage by men who will do anything to get the largest ransom in history. The corporate big shots hadn't wanted junior exec Jake Landry there. But now he's the only one who can save them.

Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings.

Treasury sits in a unique position in the organization, and excelling as treasurer requires unique strategy and the proper mindset across multiple areas. With insights covering everything from important steps for the new treasurer to leading practices for securing resources, overcoming blind spots, staff development, metrics, technology, working capital, and more, the Guide to Excellence in Treasury eBook offers strategies and fine-tuned approaches to major areas of challenge for treasurers.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

Carlos Ghosn always wanted more. Born in the Amazon, raised by a well-off—if scandalized—family in Beirut, and educated in Paris, Ghosn rose to prominence at Michelin in the United States, Renault in France, and Nissan in Japan. Along the way he earned monikers of Le Cost Killer, for his incisive business savvy, and Mr. 7-Eleven, for the hours he devoted to his work.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

Throughout her career in the super-competitive, male-dominated media industry, Gail Evans, one of the country's most powerful executives, has met innumerable women who tell her that they feel lost in the workplace, almost as if they were playing a game without knowing the directions. In this book, she reveals the secrets to the playbook of success and teaches women at all levels of the organization - from assistant to vice president - how to play the game of business to their advantage.

Written by Shingo Prize winner Jacob Stoller, Productivity Reimagined shows how most companies are constrained by deeply engrained myths that prevent employees from reaching their full productive potential, causing frustration, poor decisions, and disappointing results. Evidence is drawn from Toyota and dozens of other companies that have countered these myths to build strong collaborative cultures and achieve sustainable growth.

Svayam apna bhaagya gadhne vaale Dhirubhai Ambani munh mein chaandee ka chammach lekar nahin janmen the. Lekin aaj ve hamaare desh ke sabse bade udyamee maane jaate hain. Aaj bhartiya audyogik itihaas ko ek naye disha dene ka shrey Dhirubhai Ambani ko jaata hai. Jinhone audyogik saamraajya ko vaastav mein vaishavik roop diya. Bhartiya sheyar baajaar mein samsanyojak sanskriti ko ek naya roop dene vaale Dhirubhai ne karodon logon ko khudra nivesh baajaar kee or najar daudaane ke liye majboor kiya.

When Michael Woodford was made president of Olympus - the company to which he had dedicated thirty years of his career - he became the first Westerner ever to climb the ranks of one of Japan’s corporate giants. Some wondered at the appointment - how could a gaijin who didn’t even speak Japanese understand how to run a Japanese company? But within months Woodford had gained the confidence of most of his colleagues and shareholders.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

In Dark PR, Grant Ennis–drawing on his decades of experience working in the environmental, philanthropy, and public health sectors–reveals exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disinformation playbook.

Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.

FTSE is an account of how a small start-up created by the Financial Times and the London Stock Exchange launched in the mid 1980s to provide financial information, became a world leader and one of the UK's most trusted and famous brands. It chronicles how the FTSE 100 was born and details the ferocious deal-making that followed over 35 years of market boom and bust. It provides a ringside seat on some of the biggest deals and biggest personalities in business and global politics.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Chanakya was one of the best strategic thinkers of the world. In the fourth century BC, he wrote the Arthashastra, an unrivalled political treatise that has since been used by leaders across the globe. In Inside Chanakya’s Mind, for the first time, Radhakrishnan Pillai, the best-selling author of Corporate Chanakya, will distill Chanakya’s age-old wisdom on how to think to the masses through his practical and innovative approach.

Published to mark the 30th anniversary of the financial revolution known as Big Bang, Crash Bang Wallop tells the gripping story of how the changes introduced in the 1980s in the City of London transformed our world. Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London.