Corporate Business

Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth.

Leland Faust unmasks Wall Street's unsavory tactics in powerful detail by giving listeners a high-level view of how the financial services industry misleads them, overcharges them, and exposes them to needless risk. He documents the financial industry's alluring come-ons, airbrushed risks, high-stakes gambling, half-truths, misleading statements, outlandish predictions, tricks to overcharge customers, bad deals, and outright fraud by the most prominent and renowned of Wall Street's players.

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Get ready to dive into the electrifying world of Corporate Overdose! This is the voice from the middle of your org chart. What are they saying when their words aren’t filtered? Author Jon Law throws political correctness out the window and drops unbiased truth bombs about the 7 deadly sins lurking inside your organization right now.

Lloyd Constantine began his career in legal services, representing impoverished clients in civil rights and constitutional cases. Decades later, he would make headlines for representing retailers and consumers against a cartel that undermined one of the fundamental tenets of commerce in America: competition. A man who thrives on competition himself, Constantine now gives us the insider's story on the biggest antitrust lawsuit in history - a case that pitted his small firm against financial-industry giants Visa and MasterCard, along with Clifford-Chance, the largest law firm in the world.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Todos os anos, desde 1978, Warren Buffett escreve aos acionistas de seu conglomerado, a Berkshire Hathaway, apresentando um relato do período que passou. Suas cartas expõem com clareza e concisão a filosofia e a estratégia com que Buffett conduz sua holding, avaliada em mais de 600 bilhões de dólares. Este livro traz uma cuidadosa seleção de trechos de cartas feita por Lawrence Cunningham, professor da Universidade George Washington e profundo conhecedor da obra de Buffett.

This book is a testimony to anyone who desires a career in corporate America, strategies and/or techniques to speed up the process, and some of the pitfalls you can avoid on your path to greatness. This success story describes the strategic nature of an ex-con who had a desire to make six figures and show the world what he could do while on parole with everything designed to work against him. The same principles can apply to anyone who desires to start a successful career in corporate America.

Accomplished leadership advisor Jenna Fisher reveals how the world faces a once-in-a-generation opportunity to close the gender gap at the top of organizations today. You'll discover how traits often held by women—including compassion, empathy, communication, mentorship, and collaboration—are now in high demand. And why, in this time of volatility and disruption, women are standing on the most solid foundation for success than ever before.

The news media is replete with stories of corporate scandal, corruption, and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence.

In Noncompliant, Segarra chronicles her experience blowing open the doors on the relationship between the big banks and the government bodies set up to regulate them. As we mark the 10th anniversary of the 2008 financial crisis, Noncompliant shows us how little has changed, and offers an urgent call for real reforms.

Punit Dhillon was nine when he almost drowned in a swimming pool. Twenty years later, he became a competitive swimmer and completed his first of several Ironman Triathlons. Punit lives by the philosophy of using adversity as fuel to exceed all expectations. In Catapult, he gives you an insider’s look at the lessons we learn by turning obstacles into opportunities. Taking you through his years of global business experience, Punit shares ten principles for a purpose-driven life and career, linking together the athletic strengths that will help you succeed in the business world.

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

The “missions” of the business battlefield are not dissimilar from actual military battlefields… establishing the desired end state, describing and assigning the necessary tasks, designing and task-organizing the unit to best support mission accomplishment, assembling and developing the team, and achieving operational unity of effort via timely and precise communications. The risks associated with both battlefields are similar as well. It is almost inevitable that soldiers may die or become wounded in combat and their units may suffer loss.

Is poverty inevitable? No, says author Paul Godfrey. More than Money shows how organizations can win the fight against poverty and create prosperity for people at the base of the pyramid in the developing and developed world.

David Gross is working as a corporate lawyer in New York when he gets a call from a friend inviting him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads while learning to navigate the giddy mores of Bolognese society.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

Jason Steadman is a thirty-year-old sales executive living in Boston ands working for an electronics giant, a competitors to Sony and Panasonic. He's a witty, charismatic guy who's well liked at the office, but he lacks the "killer instinct" necessary to move up the corporate ladder. To the chagrin of his ambitious wife, it looks as if his career has hit a ceiling. Jason's been sidelined. But all that will change one evening when Jason meets Kurt Semko, a former Special Forces officer just back from Iraq.

This audiobook explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.