Corporate Business

In the spirit of Evicted, Bait and Switch, and The Big Short, a shocking, heart-wrenching investigation into America’s housing crisis and the modern-day robber barons who are making a fortune off the backs of the disenfranchised working and middle class - among them, Donald Trump and his inner circle.

Business leaders, you hold an important position in the power structure, and you have the unique ability to reach thousands of employees and millions of consumers with your leadership. It's time for you to build a truly diverse, equitable, and inclusive work environment. This book is the comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and creating an anti-racist company culture.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

Studies have shown that 60% of male managers feel uncomfortable working one-on-one with their female colleagues. That's where The Man's Guide to Corporate Culture comes in. Heather Zumarraga, a business journalist who has spent much of her career in testosterone-filled work environments, wants to make sure that any male leader who wants to be part of the solution knows how to do it the right way. Heather provides you with logical solutions to complex gender issues and gives important, practical lessons for men and women alike.

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect.

In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.

Discover simple-to-use techniques to forge lasting and professional relationships in any corporate environment. Learn the art of Increasing Career Exposure and leveraging every interaction to propel your career forward. Whether you're struggling to communicate with your boss or looking to broaden your professional network, this book offers Effective Communication with Bosses and Building Professional Networks strategies that work.

Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming—but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly.

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often-overlooked aspect of business thinking and strategy. In this audiobook, a listener will learn what culture is, why it is important, and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This audiobook is for those rising above the ordinary every day.

In Own Your Career, popular financial analyst and entrepreneur Michela Allocca delivers an exciting new discussion of how to break the corporate blueprint and forge your own path to a fulfilling and rewarding career. You'll learn to find happiness and purpose at work, whether you're interested in climbing the corporate ladder or embarking on a different path.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Based on extensive insider interviews and participation, acclaimed author Ben Mezrich's Straight Flush tells the captivating rags-to-riches tale of a group of University of Montana frat brothers who turned a weekly poker game in the basement of a local dive bar into AbsolutePoker.com, one of the largest online companies in the world. But then the U.S. Department of Justice placed a bull's-eye on Absolute Poker. Did they fold - or double down and ride their hot hand?

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

In the world of high finance, multibillion-dollar Wall Street banks greedily guard their secrets. Enter Robert Kerbeck, a working actor who made his real money lying on the phone, charming people into revealing their employers’ most valuable information. In this exhilarating memoir that will appeal to fans of The Wolf of Wall Street and Catch Me If You Can, unsuspecting receptionists, assistants, and bigshot executives all fall victim to “the Ruse.”

Would you like to discover how to be truly profitable? Once you do, you'll actually enjoy getting your weekly and monthly financial statements. When you follow the simple steps in this audiobook, you can get and stay profitable in less than 30 minutes a month. Inside this essential guide, you will discover the definition of profit and why you should run your business on net profit per hour. Profits are not cash! You can be profitable and still go out of business.

Innovating Innovation! answers the trillion-dollar question, “What can large companies do to innovate as easily as their disruptive startup competitors?” Corporate executives will learn how they can catch up and unlock the same quick-to-market innovations startups use to rapidly disrupt whole industries.

Learn the 25 keys to the role of the Board of Directors and the important points in helping to guide the Board's policy and strategy. The Board of Directors is part of the New York Times Pocket MBA Series, a 12-volume reference tool for all businesspersons.

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

You May Never See Us Again is the only definitive story of David and Frederick Barclay - commonly known as the Barclay brothers. Born poor, these enigmatic twins built one of the biggest fortunes in Britain together from scratch and spent six decades at the epicentre of British business, media and politics. Journalist Jane Martinson unravels the fascinating story of these once inseparable billionaire brothers.

Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it. The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.