Corporate Career

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!

With the worldwide shift to remote work, more and more people have started taking control of their own lives, careers, and financial freedom by pursuing a previously unimaginable work style: abusing the system, automating their jobs, and for some, holding multiple white-collar jobs at the same time. People are doubling, tripling, or even quadrupling their income thanks to "overemployment"—the term being used to describe the lifestyle of multiple full-time job juggling. Because when you understand how corporate America works, and how it does not work, you can use it to your advantage.

Dive into a world where leadership wisdom collides with the hilariously absurd in "The Ludicrous Leadership Lexicon." This isn't your typical leadership guide. It’s a roller coaster ride through the outrageous and the whimsical, packed with tongue-in-cheek humor and satirical insights that will make you laugh out loud and nod in recognition. From Tyrannical Overlords to Zen Masters: Explore a spectrum of leadership styles, each depicted as characters in an epic saga spanning from medieval fantasy realms to intergalactic battles

Imagine losing your high-paying job as an executive after almost thirty years at a multibillion-dollar company. How would you react? When it happened to author James Brian Kerr, the answer was simple: Walk more than twenty miles home. In The Long Walk Home: How I Lost My Job as a Corporate Remora Fish and Rediscovered My Life’s Purpose, Kerr invites us to join him on his strange journey from impending unemployment to self-discovery, and reminds us that the only true journey is the journey within.

If you’re ready to detach from the toxicity of the corporate mindset, The Joy Manifesto is your guide, your motivation, your workbook, and your accountability partner, inviting you back into your heart to name, honor, and center your unique brand of leadership. This transformative work by renowned joy coaches Dr. Jax Black and Tomer Yogev proves that self-love is the truest compass for navigating our constantly changing world—while delivering bottom-line results for you and your organization.

Michelle Mann, a seasoned executive with over two decades in the corporate sphere, has faced every hurdle, misstep, and challenge that you’re experiencing. From nerve-wracking interviews to stepping into leadership roles, she's walked the tightrope of corporate culture and now, she's here to guide you through it.

Todos os anos, desde 1978, Warren Buffett escreve aos acionistas de seu conglomerado, a Berkshire Hathaway, apresentando um relato do período que passou. Suas cartas expõem com clareza e concisão a filosofia e a estratégia com que Buffett conduz sua holding, avaliada em mais de 600 bilhões de dólares. Este livro traz uma cuidadosa seleção de trechos de cartas feita por Lawrence Cunningham, professor da Universidade George Washington e profundo conhecedor da obra de Buffett.

In the long run, economies grow. Over the shorter-term business cycle, economic activity contracts and expands. From Main Street to Wall Street examines both the long-run relation between economic growth and stock returns and the shorter-term business-cycle relation. It examines the complex relationship between the economy and the stock market, and guides listeners through the fascinating interaction between economic activity and financial markets.

This captivating investigation into Dark Psychology and Psychopathic Manipulation by Dr. James Jordon takes you into the secret labyrinths of corporate control. His groundbreaking treatise exposes the dark side of business, outlining 50 effective strategies used by psychopaths to accumulate wealth and hold onto power.

No one is exempt from life's hardships. Today, more than ever before, professional women of color have more to worry about, balance, maintain, and anticipate. But no one should face hardships, struggle to climb through corporate America, or find themselves at a plateau because of past trauma on their own. By taking the right actions, both professionally and spiritually, anyone—from emerging leaders who are single parents to executives who are empty nesters—can find the greatness they desire and peace of mind."

Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.

The Business Case for Kindness introduces a new business model - grounded in kindness, respect, and trust (KRT). This new model has the ability to transform a business, a leader, and a team. It also has the ability to make our world a better place. In this book, you will be presented with data, history, and case studies to help you implement the KRT model. You will learn the must have leadership skills in order to thrive in today’s workplace and in the workplace of the future.

Kennst Du die Komponenten der Unternehmenskultur? Willst Du wissen, was erfolgreiche von nicht erfolgreichen Unternehmen unterscheidet? Bist Du interessiert daran, eine förderliche Unternehmenskultur in Deinem Unternehmen zu etablieren? Erhalte kompaktes Wissen über die erfolgreiche Gestaltung einer positiven Unternehmenskultur.

In this audio program, you will learn the the basics about what corporate espionage is and the best practices for the reducing the possibility for your company's proprietary information of products, services, employees, contracts, algorithms, etc., being stolen by rival companies, rogue ex-employees or hostile foreign entities.

In Take the Leap, author Heather Hakes tells how she left the monotonous routine of the corporate world to create her dream life of living on her own terms. She shares a series of short stories about life experiences, overcoming obstacles, and the importance of perseverance. She offers real-life advice and tools and techniques to unblock your limiting beliefs, bust out of your comfort zone, and live the life you dream about. A guide for those stuck in monotony, Take the Leap helps you shed the mundane for an enjoyable and fulfilling life.

Provocative political commentator Arianna Huffington yanks back the curtain on the unholy alliance of CEOs, politicians, lobbyists, and Wall Street bankers who have shown a brutal disregard for those in office cubicles and on factory floors.

As a young professional, Robert Bagley climbed and overcame many corporate mountains, eventually earning a high six-figure income with several Fortune 500 companies. Still, something was missing from his vocational career.... He embarked on what would prove to be the most incredible game-changing season of his life. You'll be inspired, motivated, challenged, and moved to action by Robert's life story and how selling on Amazon and eBay pulled his career toward a whole new path of becoming an e-commerce entrepreneur.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.