Corporate Career

Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it. The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.

Who Says It’s a Man’s World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal “Success Profile” along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership.

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

This book is not fiction or click-bait. It's a real story about my life and how I got started off in my career, while literally starting from scratch with no industry connections. By making a plan, taking a few leaps of faith, trying something new, and being my authentic self, I was able to go from stocking shelves to securing seven internships in my field both in the US and abroad doing what I love the most. As CEO of Dalvin Digital Design and a full-time software engineer, I, Dalvin Sejour will go through a step-by-step guide to replicate my early career success.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

People are clueless and work by situational imitation, narrow mimicry, and semi-conscious role-playing because they simply don't know any better. Schools don't teach us how to succeed. They teach us how to be good at school. The Work isn't a prescriptive, repeatable algorithm taking you from A to B. It's a framework bridging many ideas, books, and experiences, but applied uniquely to whoever encounters it. You are your own person with your own life, so the way you implement these strategies is up to you.

If you want to rise to the top of any organization you must learn the skills necessary to be recognized as a top performer. The key isn’t just to work hard; you have to be noticed. This program will teach you what you need to know to stand out from the crowd by changing the way you communicate and providing you with a more powerful presence. But to receive attention, authority, and respect in organizations, you must manage your own career.

With the worldwide shift to remote work, more and more people have started taking control of their own lives, careers, and financial freedom by pursuing a previously unimaginable work style: abusing the system, automating their jobs, and for some, holding multiple white-collar jobs at the same time. People are doubling, tripling, or even quadrupling their income thanks to "overemployment"—the term being used to describe the lifestyle of multiple full-time job juggling. Because when you understand how corporate America works, and how it does not work, you can use it to your advantage.

1976. A 22-year-old Japanese American woman enters the management ranks of a major corporation and encounters...just what you'd expect. Sexism. Misogyny. Racial bias. And she breaks barriers anyway. From the moment Elaine Koyama was hired as a management trainee at agri-business giant Cargill, Inc., she found herself entangled in the endless fight to wedge herself through the doors the women's movement opened.

Taking the company into the 21st century was not going to be easy for Mr. Blue, Jr. His Chief of Staff, B.B. Queen, seemed to be getting with the program, while other sales executives were lagging behind. Faced with constant threats from those challenging his authority and the voice of Mr. Blue, Sr. echoing in his head, he and others find themselves involved in a series of games with plots and twists that keep them all on their toes, everyone vying for the prize. Who will advance? And who will be sent packing?

From restricting single-use plastic to eradicating palm oil from products, Richard Walker's quest is to find purpose with profit for his business. In this intimate, challenging, and encouraging audiobook, he explains how you, too, can make genuine progress on sustainable initiatives while being realistic about profit margins, and obligations to customers and employees. The Green Grocer offers clear-sighted experience and inspiration for any business, whether a large corporation, a kitchen-table start-up, or a sole trader, to make a difference.

Today's business environment poses unprecedented perils for the average American as for the first time ever, more than half of Americans now own stock. Identifying the problems of the past, Skeel offers a strikingly new diagnosis of the fundamental flaws in corporate America today, and of what can be done to fix them.

If you’re ready to detach from the toxicity of the corporate mindset, The Joy Manifesto is your guide, your motivation, your workbook, and your accountability partner, inviting you back into your heart to name, honor, and center your unique brand of leadership. This transformative work by renowned joy coaches Dr. Jax Black and Tomer Yogev proves that self-love is the truest compass for navigating our constantly changing world—while delivering bottom-line results for you and your organization.

After years of business school education there were unimaginable lessons waiting for me in Corporate America. Here are 205 of them.

Are you at the stage of your career where you are asking: What's next? Have you outgrown your current occupation and are looking for a bigger challenge to bite into? Welcome to Feras' world—the world of first-class international business coaching for professionals hungry and motivated to develop their skills and gain a competitive edge.

Punit Dhillon was nine when he almost drowned in a swimming pool. Twenty years later, he became a competitive swimmer and completed his first of several Ironman Triathlons. Punit lives by the philosophy of using adversity as fuel to exceed all expectations. In Catapult, he gives you an insider’s look at the lessons we learn by turning obstacles into opportunities. Taking you through his years of global business experience, Punit shares ten principles for a purpose-driven life and career, linking together the athletic strengths that will help you succeed in the business world.

There are dark forces at work breeding separation, disunity, disengagement, and denying their role in maintaining a status quo rife with injustices and inequities that keep them in power and everyone else subjugated. But there is an equally and opposite force for good pushing back. Leaders who understand that business must be more by creating culture where injustices are mitigated, inequities are eradicated, diversity is highly prized, and inclusion is the norm.

Misdirection is a step-by-step playbook for CEOs, CFOs, business owners, and HR executives that will help you identify and mitigate what can be the largest cause of negative operating leverage in your business. No matter your industry, company size, or location, this book will provide the tools to help you uncover what every other consultant has ignored. These expenses, hiding in every business, are disguised as liabilities but can become a powerful asset.

Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap in order to make the right decisions about digital technology investment and deployments. Written in easy-to-understand language, this audiobook targets directors and executives who want to protect themselves from risks ranging from massive cyber security breaches to digital infrastructure investment mistakes.

Peoplism is a revolution. It is radically altering the formation and functioning of business and society. This strategic management book analyzes the impact peoplism has on organizational success. It outlines the challenges facing business leaders in adjusting to the demands of a marketplace where commoditization and globalization continually erode margins.