Creative Advertising
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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Histoire
According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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The 7 Secrets of Creative Radio Advertising
- Auteur(s): Tony Hertz
- Narrateur(s): Tony Hertz
- Durée: 2 h et 33 min
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Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.
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Nicely Done
- Écrit par Shamon Kureshi le 2019-06-05
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The 7 Secrets of Creative Radio Advertising
- Narrateur(s): Tony Hertz
- Durée: 2 h et 33 min
- Date de publication: 2017-10-26
- Langue: Anglais
- Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories....
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Prix courant: 12,06$ ou 1 crédit
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Auteur(s): Jaime Cabrera
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
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What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Narrateur(s): Michael Mola
- Durée: 2 h et 13 min
- Date de publication: 2023-04-20
- Langue: Anglais
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What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind....
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Prix courant: 8,71$ ou 1 crédit
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Auteur(s): Dave Trott
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
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Creative Blindness (And How to Cure It)
- Real-Life Stories of Remarkable Creative Vision
- Narrateur(s): Isaac Mellad Pemberton
- Durée: 3 h et 44 min
- Date de publication: 2019-06-14
- Langue: Anglais
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In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can....
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Auteur(s): Andrew Essex
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
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The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
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The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- Narrateur(s): Fred Sanders
- Durée: 5 h et 14 min
- Date de publication: 2017-06-13
- Langue: Anglais
- The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads....
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Prix courant: 27,79$ ou 1 crédit
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- Auteur(s): Robert Patin, Darren Ward
- Narrateur(s): Robert Patin, Darren Ward
- Durée: 3 h et 24 min
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.
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The Practical Agency
- No BS Tactics to Simplify & Scale Any Creative Agency to 7-Figures
- Narrateur(s): Robert Patin, Darren Ward
- Durée: 3 h et 24 min
- Date de publication: 2022-11-10
- Langue: Anglais
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This audiobook is the second half of a journey you already began. As most creative agency owners soon find, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side and build practical agency systems to simplify and scale your business....
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Auteur(s): Andrew Carlson
- Narrateur(s): Matthew Spaur
- Durée: 3 h et 20 min
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.
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The Creative Team
- Notes on Design and Operation of Creative Organizations
- Narrateur(s): Matthew Spaur
- Durée: 3 h et 20 min
- Date de publication: 2023-04-19
- Langue: Anglais
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While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership....
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ADitude
- Using Data to Inspire Extraordinary AD Creative
- Auteur(s): Peter Daboll
- Narrateur(s): Doug Philip
- Durée: 4 h et 40 min
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Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.
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ADitude
- Using Data to Inspire Extraordinary AD Creative
- Narrateur(s): Doug Philip
- Durée: 4 h et 40 min
- Date de publication: 2015-11-25
- Langue: Anglais
- ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end....
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Prix courant: 19,78$ ou 1 crédit
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- Auteur(s): Phil Growick
- Narrateur(s): Mike Chamberlain, Nicole Vilencia
- Durée: 6 h et 18 min
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From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- Narrateur(s): Mike Chamberlain, Nicole Vilencia
- Durée: 6 h et 18 min
- Date de publication: 2012-09-17
- Langue: Anglais
- All you’ve heard about the crazy world of advertising doesn’t even come close....
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Prix courant: 14,09$ ou 1 crédit
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La Biblia Del Copywriting [The Biblia of Copywriting]
- Cómo Utilizar la Escritura Creativa Para una Comunicación Digital Eficaz y Ganar en la Red
- Auteur(s): Nathan Rovesti
- Narrateur(s): D.M. Studios
- Durée: 3 h et 19 min
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Un profesional capaz de escribir de forma persuasiva, aumentando el interés y las ventas mediante técnicas de Neuromarketing - Storytelling y Marketing Directo a la Venta: una de las profesiones más solicitadas y mejor pagadas del mercado. Este podría ser el identikit del copywriter profesional. ¿Podrías hacerlo? ¿Pasión por la escritura, cientos de libros leídos, ambición por el dinero y un gran interés por la psicología humana?
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La Biblia Del Copywriting [The Biblia of Copywriting]
- Cómo Utilizar la Escritura Creativa Para una Comunicación Digital Eficaz y Ganar en la Red
- Narrateur(s): D.M. Studios
- Durée: 3 h et 19 min
- Date de publication: 2022-11-07
- Langue: Espagnol
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Un profesional capaz de escribir de forma persuasiva, aumentando el interés y las ventas mediante técnicas de Neuromarketing - Storytelling y Marketing Directo a la Venta: una de las profesiones más solicitadas y mejor pagadas del mercado....
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Prix courant: 9,05$ ou 1 crédit
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Bronze Seeks Silver
- Lessons from a Creative Career in Marketing
- Auteur(s): Mat Zucker
- Narrateur(s): Mat Zucker
- Durée: 4 h et 15 min
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Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.
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Bronze Seeks Silver
- Lessons from a Creative Career in Marketing
- Narrateur(s): Mat Zucker
- Durée: 4 h et 15 min
- Date de publication: 2021-08-04
- Langue: Anglais
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Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers....
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Bullets With Bite
- Learn to Create Mouthwatering Word Nuggets
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 13 min
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Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.
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Bullets With Bite
- Learn to Create Mouthwatering Word Nuggets
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 13 min
- Date de publication: 2013-06-18
- Langue: Anglais
- Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc....
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Prix courant: 12,11$ ou 1 crédit
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 47 min
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Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.
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The Marketing Attitude
- Insights That Help You Build a Worthy Business
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 47 min
- Date de publication: 2011-12-15
- Langue: Anglais
- Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization....
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No-Hype Copywriting
- The Keys to Lively, Appealing and Truthful Sales Writing
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 9 min
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Histoire
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.
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No-Hype Copywriting
- The Keys to Lively, Appealing and Truthful Sales Writing
- Narrateur(s): Marcia Yudkin
- Durée: 1 h et 9 min
- Date de publication: 2013-06-18
- Langue: Anglais
- If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy....
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