Creative Careers

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

悲観的で心配性なまじめ人間でも大丈夫！『TAROMAN』のクリエイターが教える“後ろ向きに前進する”ための仕事術。

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success. Failure Rules! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life. Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics.

This book uniquely identifies the five key emotions that prevent clients from reaching their full creative potential and provides coaches tools to help them overcome them, boosting their productivity as well as their ability to complete and promote their work and personal development. Accessible and personable, Rahti Gorfien interweaves stories from her personal life and private practice to alleviate the burden of blockages creatives generated by their own divergent thinking, unconscious conditioning, and memory.

You have heard it, "cash is king". I'm going to tell you this is not accurate. Margin is king. There is not a durable source of cash without margin. Unless from an outside source, cash in your business primarily comes from the margin. We can sell assets to generate cash. However, if you sell all your business assets, you likely don't have a business remaining.

In Start More Than You Can Finish, writer, artist, and entrepreneur Becky Blades offers a powerful new mindset for our modern world: acting on more ideas makes us happier—and reveals our highest creativity. She empowers listeners to become "stARTists"—initiators with a bias for action and the courage to ignite ideas—and introduces the concept of "stARTistry. Start More Than You Can Finish challenges the tropes our dads, moms, and third-grade teachers told us about finishing. In today's world, we must, in fact, start more than we can finish.

In Creative Conflict, negotiation experts Bill Sanders and Frank Mobus use a dynamic, dialectical approach to show how negotiations are driven by competition and cooperation at the same time. They believe that when we tiptoe around conflict, we negotiate in a halfhearted way that limits our results. By contrast, creative negotiators probe and push until they hit a wall of disagreement, and then they figure out how to get past it.

Resilient leaders rise: Empower yourself and your team to conquer every challenge. Have you ever experienced a moment when the pace of the world seemed to surpass your ability to keep up? As a leader, the demands of navigating through challenging times can feel utterly overwhelming. The business landscape is evolving at an unprecedented rate, presenting new challenges and uncertainties every day.

「営業現場の生産性向上」の最適解はAIサポート。「営業×AI」の新時代が到来！「企業分析」「リストアップ」「ターゲティング」「提案資料作成」「商談の相談役」etc

Imagine having at your disposal an easy-to-understand, straightforward process that can transform your sales career overnight. The Art of Professional Sales delivers precisely that—a simple, actionable roadmap to selling like a pro.

This book can change your life. We all have the software to be creative, but many of us have been shamed or criticized, and our creative sparks are smoldering beneath layers of fear and lack of confidence. Gail McMeekin's book blasts through that and gets you excited again about your potential. McMeekin interviews 31 of today's most successful women, integrating their insights with her own proven success strategies to help you get onto the road to success.

Marty Strong's direct and compelling message is focused on business, but in truth, its leadership tenets are agnostic as to industry, marketplace, private, or public setting. This is not a textbook. It is a personal conversation between a high-performance business leader and professionals searching for actionable insights that deliver results. Be Nimble provides mentorship, tips, tools, and useful examples to help drive home its valuable leadership insights. Marty Strong has an accomplished leadership career spanning four decades.

「オリエンは信じない」「顧客に憑依する」「タグライン、コンセプトワードを決める」「プレゼンはしない」　　　他日本に『角ハイボール』ブームを巻き起こし、

En este libro, Osho nos ofrece su visión de lo que significa ser inteligente y de cuáles son los caminos que hay que seguir para llevar una vida inteligente sin miedo.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

DESPRE AUDIOBOOK. Gândirea eficientă reprezintă cheia succesului în toate domeniile de activitate. Orice întârziere și orice ezitare pot însemna diferența dintre reușită și eșec. De la elevii de liceu la președinții unor mari companii, milioane de oameni din întreaga lume folosesc de peste trei decenii o metodă inedită de gândire creativă – metoda celor șase pălării gânditoare. Acest amuzant joc de roluri ne propune să împărțim felul în care gândim în șase categorii – fiecare simbolizată de o pălărie de altă culoare.

A business start-up planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it's learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.