Creative Careers

El libro contiene ocho competencias clave para producir la innovación y los cambios que hoy se necesitan. Cada lector elegirá lo que crea necesario para aumentar su potencial creativo, practicando día a día lo aprendido. Los resultados aparecerán mucho antes de lo esperado.

Nancy Lyons started her career not fitting in anywhere. She was a loudmouth, shared her ideas too much, and brought big energy. But there wasn't room for that in a traditional office. Nowhere did she ever feel empowered as an employee and valued for what she brought to work. So when she became a CEO and business owner herself, she set out to cultivate a work culture unlike anything she'd experienced before, starting with her mindset. In Work Like a Boss, she teaches everyone boss or not how to do it, too.

Discover how to use visual goal setting to turn your dreams into reality. Filled with stories of personal and client experiences, this book will convince you that you don't have to be an artist or know how to draw to use these tools. You just have to be willing to honestly explore where you are, dream where you want to be, and choose the three bold steps you will take to make it happen. Using the latest neuroscience findings, test out how to trick your brain into helping you get what you want.

Anything and everything is now called art. The Art Market is global, and some people make millions while others never find their footing. With changing algorithms and a cryptic Art World, how do you stand out as an artist? The Artist's Creative Vision: How to Create Art that Makes Change and Earns a Living teaches how to make unique art that makes you proud and earns a living. The book aims to eliminate the phrase “starving artist” by helping people create more interesting art, more sustainably, regardless of location.

When Marcus Whitney moved to Nashville in 2000, he was a college dropout with a one-year-old and a baby on the way. He waited tables and lived in a week-to-week efficiency hotel. From the outside, Marcus looked like the furthest thing from a budding entrepreneur. But inside, he knew entrepreneurship was his path to a better life. Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville’s new Major League Soccer team. Marcus walks you through his unlikely journey from waiting tables to building companies.

Esta obra propone un pensamiento diferente de liderazgo: innovar, pensar fuera de la caja, saber ser líder y no sólo mandar, pensar con creatividad y y ser humanista.

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

Can a creative mind thrive in a corporate landscape? Can a business leader use creativity to guide teams more effectively? From one of today’s leading creative minds comes a book for modern rebels on building a rewarding life without losing your edge. Written for uncompromising creative thinkers and aspiring changemakers, The Art of Creative Rebellion encapsulates insights and wisdom collected over a life of creative and professional prosperity.

Are you an author or creative preparing for success? Do you want to learn to speak effectively in front of an audience? All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don’t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way.

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.

Whether it's the great American novel or a groundbreaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects - and the obstacles that threaten to derail success.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Are you tired of the daily commute and dreaming of a flexible career that lets you work from anywhere in the world? Perhaps you've tried applying for remote positions but keep getting rejected, or you're overwhelmed by the countless online job platforms and don't know where to start. This comprehensive guide breaks down the exact steps successful remote workers have used to land high-paying virtual positions, teaching you how to stand out in a competitive market and build a thriving location-independent career.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

Most of the conventional productivity advice you'll find in the soft business section simply does not work for creative people. Surprisingly, to date there has not been a single book or audiobook that addresses the unique organisational challenges that artists face. This audiobook sets out to change that, and it addresses the myth that truly creative people are messy and that they need mess in order to create. Sheila Chandra applies her professional insights as a creative and organizing expert to the lives of other busy creative people in all disciplines.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.