Creative Careers

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.