Creative Careers

At the age of just 19, JW Murphey didn't have access to large amounts of private security industry experience, a bunch of cash, an audiobook, or the Internet to help him start his security guard company. But, he didn't want to spend years as another cog inside of a large security corporation. Instead of staying employed with a big corporation, he struck out on his own and started his own security agency. How to Start a Security Guard Company book includes Murphey's creative strategies for building a private security agency with a minimal up-front investment.

In his instant self-help classic, the international bestseller How to Think Like Leonardo da Vinci, Michael J. Gelb identified seven aspects of da Vinci's genius that contemporary readers can emulate and apply in their own lives.

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

Nancy Lyons started her career not fitting in anywhere. She was a loudmouth, shared her ideas too much, and brought big energy. But there wasn't room for that in a traditional office. Nowhere did she ever feel empowered as an employee and valued for what she brought to work. So when she became a CEO and business owner herself, she set out to cultivate a work culture unlike anything she'd experienced before, starting with her mindset. In Work Like a Boss, she teaches everyone boss or not how to do it, too.

Learn the art-focused practices & tools to become a whole-brained entrepreneur working from a state of curiosity and creativity. Susie deVille, with her unwavering passion and contagious energy, is on a mission to unveil the transformative power of self-trust.

Whether it's the great American novel or a groundbreaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects - and the obstacles that threaten to derail success.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from "Wouldn't it be cool if...?" to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life-and even change the world-while enjoying the journey from point A.

Creativity is the #1 rising skill you need in the workplace. If you have left your creativity behind in the grind to success, thinking that hard work and analytical thinking was all you need? This book is your starting line. The world has changed, grasshopper. The good news about creativity? You snooze, you don't lose. You still have the creative thinking ingredients rattling around in your brain. To access them, you just need to reconnect with the habits you used as a child to explore and learn about the world, and imagine new possibilities. That's where this book will help.

Can a creative mind thrive in a corporate landscape? Can a business leader use creativity to guide teams more effectively? From one of today’s leading creative minds comes a book for modern rebels on building a rewarding life without losing your edge. Written for uncompromising creative thinkers and aspiring changemakers, The Art of Creative Rebellion encapsulates insights and wisdom collected over a life of creative and professional prosperity.

The founder of the Science of Mind and Religious Science wrote the book in 1919, and we have distilled this book into a synopsis and short VIP summary. This little book is an attempt to explain what each soul must discover for himself, that he stands in the midst of an eternal creative power which presses itself around his own thought, and casts back to him glorified all that he thinks.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

Dream Like an Artist, Think Like an Accountant is a conversational and action-oriented book that will make you better at managing your business finances so that you can free up time, energy, and headspace to achieve more creatively. In short, this book does not try to change you. Leveraging the skills you already have, this book offers a masterclass in three core business management concepts.

Marty Strong's direct and compelling message is focused on business, but in truth, its leadership tenets are agnostic as to industry, marketplace, private, or public setting. This is not a textbook. It is a personal conversation between a high-performance business leader and professionals searching for actionable insights that deliver results. Be Nimble provides mentorship, tips, tools, and useful examples to help drive home its valuable leadership insights. Marty Strong has an accomplished leadership career spanning four decades.

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

Discover how to use visual goal setting to turn your dreams into reality. Filled with stories of personal and client experiences, this book will convince you that you don't have to be an artist or know how to draw to use these tools. You just have to be willing to honestly explore where you are, dream where you want to be, and choose the three bold steps you will take to make it happen. Using the latest neuroscience findings, test out how to trick your brain into helping you get what you want.

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.