Creative Careers

Ever wondered where big breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

DESPRE AUDIOBOOK. Gândirea eficientă reprezintă cheia succesului în toate domeniile de activitate. Orice întârziere și orice ezitare pot însemna diferența dintre reușită și eșec. De la elevii de liceu la președinții unor mari companii, milioane de oameni din întreaga lume folosesc de peste trei decenii o metodă inedită de gândire creativă – metoda celor șase pălării gânditoare. Acest amuzant joc de roluri ne propune să împărțim felul în care gândim în șase categorii – fiecare simbolizată de o pălărie de altă culoare.

A business start-up planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it's learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.

Mastering Twitter is the most powerful way to get your voice heard as a creative professional. In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 90,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, he demonstrates exactly how any creative professional can achieve similar results.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

The Affinity Principle presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience, and that yields great financial results. Grant asserts that when there is a strong focus on hiring, acclimating, and training team members, companies thrive. The right talent, doing their best work, makes management easy.

Most of the conventional productivity advice you'll find in the soft business section simply does not work for creative people. Surprisingly, to date there has not been a single book or audiobook that addresses the unique organisational challenges that artists face. This audiobook sets out to change that, and it addresses the myth that truly creative people are messy and that they need mess in order to create. Sheila Chandra applies her professional insights as a creative and organizing expert to the lives of other busy creative people in all disciplines.

You’ve got a creative business idea, now what? Has this ever happened to you? You come up with a brilliant idea for a business, and then...nothing happens. Your idea goes nowhere. It lives in your thoughts or you have some fun talking about it, but your idea dies along the way. Cause of death? Lack of action. That’s where Spark Click Go comes in.

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success. Failure Rules! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life. Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics.

Finalmente un audiolibro di creatività a portata di mano...

This is a leadership book. It provides a proven framework for developing practical leadership abilities by ordinary people. It offers competent advice on self-improvement, personal growth, and how to achieve your purpose in the context of living a Christian life.

In this business fable from Wall Street Journal and USA Today best-selling author, Jeff Rogers, we find a simple way to rekindle our lost sense of play...and use it at work. Meet Jerry Newcombe: a person who's struggling with a work-life balance that has him drowning in mediocrity. He’s tired, unfulfilled, and more than a little worried that he'll never reach his full potential. An intriguing question from an unusual source forces Jerry onto the path of discovery on how to unleash his true creative potential!

In Start More Than You Can Finish, writer, artist, and entrepreneur Becky Blades offers a powerful new mindset for our modern world: acting on more ideas makes us happier—and reveals our highest creativity. She empowers listeners to become "stARTists"—initiators with a bias for action and the courage to ignite ideas—and introduces the concept of "stARTistry. Start More Than You Can Finish challenges the tropes our dads, moms, and third-grade teachers told us about finishing. In today's world, we must, in fact, start more than we can finish.

Women comprise 51 percent of the world's population, make up over half of the workforce, and control 85 percent of consumer decisions. It's estimated that two thirds of the nation's wealth will be in women's hands by 2030. Never before have women been so degreed or so represented as decisionmakers in all areas of influence.

If you’re planning to build a freelance career in an artistic industry, SOLO is the perfect field guide for creative entrepreneurs at every level. Whether you’re starting out, or a seasoned professional, this audiobook will give you the tools you need to push forward on your journey to building your brand and becoming a sought-after commodity. Complete with real-life examples, pre-written forms, and psychological business strategy, SOLO will be the audiobook you reference throughout your career for advice and inspiration as you turn your brand into an empire.

Learn the key points and lessons of The Practice: Shipping Creative Work by Seth Godin with this summary and discussion by wizer for your self-development or discussion group in 15 minutes, without missing any highlights - guaranteed!

Want to make a living from your creative work? The "hows" are changing faster than ever, but the essential habits you need remain timeless. Inspiring role models can be a powerful factor helping you build a successful career. Inside The Wealthy Creative, you'll find example after example of real authors, artists, designers, and more (all enlivened by the engaging voice of narrator Elizabeth Austin). These creatives share the timeless habits that helped them forge their own successful and fulfilling careers in the digital age. Each chapter of The Wealthy Creative presents one of the essential practices or concepts that crystallized out of the author's analysis of dozens of interviews conducted with real creatives working in both the digital economy and in more traditional spheres.