Creative Careers

Content for Everyone is a must-listen for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content. With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge.

How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied.

What drives creativity in the world’s most innovative companies such as Google, Nike, Apple and Microsoft? How is creativity and talent harnessed to lead these global businesses? Timo Kiuru, an internationally recognized creative director and public speaker, ventured on a mission to discover the answers to these questions. Timo reached out to numerous innovation experts with decades of experience in leading creative teams and companies, and asked them to share their stories. He captured their valuable insights and advice for this book.

Did you know 70 percent of agencies say they don't know where to start with marketing and new business? This book removes that problem. Inside this new book from Kaffeen, you'll discover the most effective sales and marketing tactics employed by the most successful agencies that have the potential to increase your profile with prospects dramatically.

If you’re planning to build a freelance career in an artistic industry, SOLO is the perfect field guide for creative entrepreneurs at every level. Whether you’re starting out, or a seasoned professional, this audiobook will give you the tools you need to push forward on your journey to building your brand and becoming a sought-after commodity. Complete with real-life examples, pre-written forms, and psychological business strategy, SOLO will be the audiobook you reference throughout your career for advice and inspiration as you turn your brand into an empire.

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from "Wouldn't it be cool if...?" to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life-and even change the world-while enjoying the journey from point A.

Liberati dalla mediocrità e costruisci il matrimonio e la vita felici e appaganti che meriti! Pensi che la tua mentalità limitante e i tuoi schemi distruttivi possano impedirti di raggiungere la massima felicità nel tuo matrimonio e nella vita in generale?

The limiting beliefs and mental barriers holding you back in the face of trial don’t have to define you; rather, choose to let them refine your mental fortitude and strengthen your resilience and faith muscles. When you are willing to step into the fire of refinement, you can use life’s trials and turn them into something beautiful.

Deep in space, on Mars, a robot rover searches for traces of water, one of the key things needed to support life. Back on Earth, Dr. Vandi Verma guides the robot, Curiosity, in its search. People all around the world were enchanted by animations like Princess and the Frog and Bravest Warriors, but before they ever hit the screen, Sonya Carey imagined and designed them. These are just some of the colorful careers of these everyday superheroes making the world a greener, healthier, and cleaner place.

Whether it's learning ragtime piano, losing 30 pounds, or starting an organic jellybean company, award-winning musician turned communications expert Peter Himmelman's unique techniques to harness fear and take the steps to make goals a reality will give you the tools and confidence you need to stop listening to the negative thoughts holding you back and achieve professional and personal success.

Are you caught in a cycle of confusion, uncertainty, and pain? Knocked Down, Set Straight will take you on a transformational journey of turning your life's pain into your ultimate gain! In this hilarious guide to mindfulness, spiritual teacher and thought leader Lynita Mitchell-Blackwell, Esq. serves up ways to balance your mind (IQ), heart (EQ), and soul (SQ) and merge them into what she eloquently explains as the aggregate intelligence quotient (AQ)™.

For 15 years, Mike Rognlien has learned from some of the best (and some of the...not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies - from insurance to banking to Silicon Valley - taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you.

In her book Selling in a Skirt, Judy Hoberman offers invaluable and proven insights into how gender differences can affect sales outcomes, and the tools and strategies to drive real results in today's marketplace. Judy offers a suite of workshops, seminars, and coaching programs that compliment her highly successful book. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy's humorous stories about how men and women sell, manage, recruit, and supervise differently will enlighten you in learning how both genders can support each other's successes in a more productive way.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z).