Creative Leadership

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

From the beaches of Rio to the boardrooms of Madison Avenue, Shake the Cart is a delightful discourse on the art of creative disruption and millennial-driven innovation. Championing a brave new millennial-based outlook on life and business, Shake the Cart introduces three bold new ideas: the disruption mindset, the new adoption curve (the shaky-cart curve), and the way of the cart. With sportive case studies from Washington, DC to Wall Street, Shake the Cart envisions a diverse and inclusive world and workplace.

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

The 'must have' top tips guide to doing business in Japan. This “quick fix” guide will give you the inside information on how to do business and cope with business socialising in Japan. Despite what some would have you believe, there’s nothing particularly mysterious or complicated about doing business with the Japanese, but there are some important rules to follow in order to avoid causing offense and to ensure that things go smoothly.