Creative Marketing

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

This step-by-step guide is your key to boosting email open rates, increasing engagement, and turning subscribers into loyal customers. Packed with proven strategies, personalization techniques, and optimization secrets, this book will help you craft compelling emails that get noticed—and acted upon.

The rule book has changed. You attend a business networking event and meet Jack. You buy him coffee to foster a relationship. Point scored. Jack has the potential to be your new customer and even leads you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker at the event. She walks off stage to a lineup of people who want to meet her. You figure, what the heck? I'll invite her for a coffee, too. Wrong. Quite honestly, you could be pushing away an influential connection without knowing it.

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

An excellent way to build good habits and surprising powers. Do you have a lot of habits? You may need a moment to consider that issue since habits are actions that we do instinctively and without much thinking. Therefore, you may not understand how powerful habits are. So. learning to recognize and embrace your habits is a wonderful approach to gain control over your life and accomplish more.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Step into the world of digital visibility with this comprehensive guide, your roadmap to enhancing your online presence without relying on costly ads. Packed with the latest techniques and actionable advice, this book is your key to sustainable growth using organic methods. You will learn to: Boost your search rankings with cutting-edge SEO trends. Capitalize on social media to build a loyal following organically. Optimize your content for maximum visibility and engagement.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audiobook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.